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The report of the open seminar "Plaza of the Future 0101" #2, "Is Mobility a Means to an End?
On February 18, I attended the open seminar "Plaza of the Future 0101" #2, "Is Mobility a Means to an End? https://www.mirairo.co.jp/mirairo-house/event/event39_210218 -What is Universal MaaS? Realizing a world where no one gives up on mob
Class note ;The Entrepreneurship Training Course Workshop in MBA at Hosei university, Japan
Here are my notes from the Entrepreneurship Training Course Workshop at Hosei University on Saturday, October 24. Speaker: President of Smart Shoe Maker He liked music to begin with, but felt that electronic instruments were not something
Class note ;The Entrepreneurship Training Course Workshop in MBA at Hosei university, Japan
This is a report on the Entrepreneurship Training Course Workshop at Hosei University on November 14. Speaker: President of IT equipment manufacturer First part: overview. Current situation, background of starting a business, comparison be
Class note; Hosei university graduate school in MBA course in Nov. 21
I would like to write about in the Entrepreneurship Training Course Workshop at Hosei University on November 21. Speaker: President of a plastic recycling company Why did you start working on recycling? My father returned from Papua New Gu
法政大学イノベーション・マネジメント研究センター7/21「想像力とマーケティング マーケティングにおける想像力の役割とは」
https://riim.ws.hosei.ac.jp/news/201906243200.html 顧客は想像によって認知と感情をつなげる。 想像とはある共通の志向性に基づく推論、情動、認知のこと。 広告はペイド(新聞,TV)、オウンド(自社サイト)、アーンド(マスコミ紹介、クチコミ)に分けられる。近年マスメディア経由の効率が落ち、アーンドの重要性が増している。 その上で -広告らしくない広告 -どう社会課題と結びつけるか、と言うよりも社会を良くしていけるのか、そのこと