When making a movie or any other creation, it is important to first create anticipation, expressed in the form of a Central Question (CQ). CQ represents the challenge of overcoming the internal barriers and obstacles of the main character, in addition to achieving external goals, in order to evoke emotions that compel the audience to be nosy and see it through. This element raises the expectation of the audience and allows them to sympathize and empathize with the character, increasing the anticipation for the next development. It is crucial to depict the concept of the work clearly and attractively.

The setting of the work requires small elements such as conflicts and desires, as well as larger elements like threats and crises. The story should prompt the audience to wonder what will happen in your setting and how it will be resolved, quickly engaging them.

The setup part of the story provides the situation explanation and preliminary discussions to hint at the climax and the fate of the main character, leading up to the main part of the story. The structure involves assembling the elements in an effective sequence to maintain anticipation until the climax, ensuring that the expectations set by the CQ are sustained until the moment of fulfillment.

The drama curve consists of seven points, including the CQ, Petit Happy, Bottom, Rebirth, Rise, Climax, and Plus Alpha, all of which contribute to heightening the audience's anticipation and desire to see the story through to the end.

Tragedy, on the other hand, does not end with a happy ending and leaves the CQ unfulfilled, resulting in a lower endpoint than the starting point. It is a story that evokes empathy for those in difficult situations.

In modern times, there is a greater demand for empathy rather than catharsis based on highs and lows. To move people's hearts, it is essential to create uncertainty, depict human resilience in challenging situations, and appeal to emotions through storytelling, images, and music.

Creating an impact on the participants' minds is crucial when building an organization or product. One-way communication is easily forgotten, while emotional experiences are more memorable and involve the amygdala, hippocampus, and neocortex in the brain, leading to long-term memory storage.

Emotions are stirred by impactful visuals and relatable stories, leading to a subjective conscious experience that involves empathy and personal reflection. This experience is influenced by individual knowledge, experiences, and thought patterns, and it is important to create a story that resonates with the audience and carefully depict the situations and characters.

The timing of emotional impact occurs when it surpasses the individual's preconceptions and imagination based on their past experiences.