ð³äžé±éã®ããŒãã»ããªããªãŒé¢é£ãã¥ãŒã¹ãŸãšã2020/1/13ïœ19
æè¿ã¯ããããªã¡ãã£ã¢ããã§ãã¯ããŠããããããããªèšäºããã£ããããšãã颚ã«ãã¹ã¹ã¡ããã ãæ©äŒãå¢ããŸãããçããæ¬åœã«ããããšãããããŸãïŒ
ð€©ä»é±ã®ããããã¥ãŒã¹
ð³çµ±åé²ã欧å·ããŒãããªããªãŒåžå ŽãTakeawayã77åãã«ã§ç«¶åè²·å
ãªã©ã³ãæ¬æ ã®ããŒãããªããªãŒäŒæ¥ãTakeaway.comãããè±åœã®ç«¶åãJust Eatããè²·åããããšã決ãŸã£ãã2瀟ã®å䜵ã«ããããŠãŒããŒã€ãŒããããªããªãŒããŒããŒãã°ã©ããããã«å¹æµããèŠæš¡ã®äŒæ¥ãçãŸããã
è²·åã®è©±ã¯æšå¹Ž7ææ«ã«ã¯ãã§ã«åºãŠããŸããããããã«ããŠãããã話ããŸãšãŸã£ããšããããšã§ããããã
æšå¹Ž10æã«ãªã©ã³ãã®æè³äŒç€Ÿã暪ãããå
¥ããã®ã§ãçµ±åã®è©±ããããŸã§äŒžã³ãã®ããªïŒãšåç¹°ããŸãããçåœã®ã»ã©ã¯âŠã
æšå¹Žæ«ã®ç¬ãããªããªãŒããŒããŒãã«ããéãé éã®æ°æãã®è²·åããæ°å¹Žæ©ã ã®ç±³ãã°ã©ããããã®èº«å£²ãå ±éçãããŒãããªããªãŒæ¥çã®åããæ ãã ãããªã£ãŠããŸããã
ããããä»åã®çµ±åã¯ãAmazonãäž»å°ããŠå€§åã®è³é調éããDeliverooãå¢åãåºããUberEatsã«å¯Ÿæããããã§ããããã®äžã§ããªããªãŒããŒããŒã«ã€ããŠããã°ããŒãã«ã§ã®å°äœã確ç«ããããã«ãã¢ãžã¢åã«ç®ãä»ãããã®ãšæãããŸãã
ãŸãããŒãããªããªãŒæ¥çã¯ãUberãçŸå£ã«å§ãŸãGrabãGo-jekçãããªããªãŒãšèŠªåæ§ãé«ãé è»ãµãŒãã¹ããé²åºããŠããäŒæ¥ãšã®çŸçãªäºããè¡ãããŠãããŸãããã¹ãŒããŒã¢ããªåãã€ã€ãããã®ãããªãã©ãããã©ãŒããŒãšã®éãã¯ãªããªãããã·ã€ãã®ããããŸãããïŒå®éã«äžåœã«ãããŠã¯ãŠãŒã©ãã¯çŸå£ã«ã·ã§ã¢1äœã奪ããããã®å·®ãéãã€ã€ãããŸããïŒ
ä»åŸãããŒãããªããªãŒãµãŒãã¹ã¯ããå°ãçµ±åïŒãããã¯æ€éïŒããŠãããšæããŸãããé è»ãµãŒãã¹ããã®é²åºã®æ³¢ãããŽãŒã¹ããããã³ã«ããäºæ¥ã®æšªå±éçãã©ããªæŠç¥ãç¹°ãåºããããæ¥çãã©ãå€åããŠããã®ããä»åŸã泚èŠããŠããããã§ããã
ðŸåœå ãµã€ãã®èšäº
ð³ãã€ã³ãããã¯ããã«ããšãŸãããé£åé
éã§ææº
ãã¯ããã«ãã®çŸå°æ³äººãã¯ããã«ãã»ã€ã³ãã£ã¢ã¯ãå°å Žé£äºå® é ãµãŒãã¹å€§æããŸããããšã®ææºãçºè¡šãèªç€Ÿã®åºåãµãŒãã¹ãããã¯ããªããªãŒããšãŸããã®ã·ã¹ãã ãé£çµããããŸãããŠãŒã¶ãŒã®ããã¯ããªããªãŒã®å©çšãå¯èœã«ããã
ããã¯ã§å泚ãããã®ããŸããã®é
éå¡ãéã¶ããšæãããéã§ããã
ãããªãåçŽã«ãŸããã«åºåºããã°ããã®ã§ã¯ïŒãšæããŸãããé
éèªäœã¯èªç€Ÿã§è¡ãã®ãããããŸããã
ãã®ããã«ããŒãããªããªãŒã«ã¯ã
ãå泚ãã©ãããã©ãŒã ïŒã©ãã§æ³šæãåãããïŒ
ãé
éãã©ãããã©ãŒã ïŒèª°ãæã£ãŠããã®ãïŒ
ãã®ïŒã€ããããïŒç€Ÿéã§ææºããå Žåãã©ã¡ããäžæ¹éè¡ã§ã¯ãªãåæ¹ã§è£ãåãããšããããæ¹ã¯ä»åŸãåºãŠãããã§ãã
ð³é£ã®ITé©åœïŒ ãå®å šé£ããšããæªæ¥ã®é£ç掻ã3ã¶æéäœéšããŠã¿ã
å®å šé£ã¯åœå ã§ãè€æ°ã®è£œåãæµéããŠãããããªãã§ãç¥å床ãé«ãã®ãä»å玹ä»ãããCOMPããã©ã®ãããªæåæ¹æ³ãªã®ããå®éã®é£ç掻ã«çµã¿å ¥ãããªãã°ã©ããªåœ¢ãæãŸããã®ãã3ã¶æã«ããã£ãŠè©ŠããŠã¿ãã
ãã£ãŠã¿ãç³»ã®èšäºã¯çŽ°ããéšåãŸã§ç¥ãããšãã§ããã®ã§å€§å¥œãã§ãã
COMPã¯facebookã§ãããåºåãåºãŠããã®ã§æ°ã«ãªã£ãŠããŸããããã°ãã¿ã€ãããããã§ããã
èšäºã«ãããããã«ææŒæ©ã®é£ã眮ãæããŠããããšãã䜿ãæ¹ãåºæ¬ã ãšæããŸãããããããããšåãé£ç掻ã®æ é€ãè£ãããã«è£é£ãšããŠã°ããé£ã¹ãããšãã䜿ãæ¹ãã¢ãªãªã®ããïŒãšæããŸããã
ðæµ·å€ãµã€ãã®èšäº
ð³2020幎ã®Ghost Kitchenã®3ã€ã®äºæž¬
ãŽãŒã¹ããããã³ã³ã³ã»ããã¯ãŸã åæã®æ®µéã§ãããã¬ã¹ãã©ã³ãšæ¶è²»è ã®éã§ããäžè¬çã«ãªãããä»åŸæ¥éã«å€åããŠãããããã«ã2020幎ã«èµ·ããããã€ãã®äºæž¬ã瀺ãã
ïŒã€ã®äºæž¬ãšã¯ïŒè¥å¹²ã®æèš³ããããŸããïŒä»¥äžã ãšç解ããŸããã
â ãã倧èŠæš¡ãªãã§ãŒã³ããŽãŒã¹ããããã³ãæ¡çšããŠãã
â¡ ãŽãŒã¹ããããã³æœèšèªäœãã¬ã¹ãã©ã³ã®ç«¶åã«ãªã
⢠ããŒãããªããªãŒãµãŒãã¹ã®ã¬ã¹ãã©ã³å
â ã«ã€ããŠã¯ããã§ã«ç±³å€§æã®ããã¯ãã£ã¬ãDoorDashã®ãŽãŒã¹ããããã³ããã¹ãããŠããŸãããã¹ã¿ããäžåœã§ã¯ã¢ãªãããšææºããïŒåºçŸ©ã§ã®ãŽãŒã¹ããããã³åãšããŠïŒç銬鮮çã§å°çšã®ãã©ã€ããŒã確ä¿ããªããããªããªãŒã«å¯Ÿå¿ããŠããŸãã
â¡ãâ¢ã«ã€ããŠã¯ãåçŽã«ãŠãŒã¶ããèŠããé£äºããšããéžæè¢ãå¢ããããšã«ãªãã®ã§ãçµæçã«ã¯ç«¶åãå¢ããããããšãã話ããšæããŸãã
ããããã€ãŒãã€ã³ã»ããªããªãŒã»ãã€ã¯ã¢ãŠããšãã軞ããã§ã«æº¶ã蟌ãã§ããäžããäœããã®æ¹æ³ãã§ãäœããã®é£äºããæäŸãããµãŒãã¹ã¯å
šãŠç«¶åã«ãªã£ãŠããããšããããšã§ããã
ãŸãããŽãŒã¹ããããã³ãšèšãã©ãã誰ãã©ããªæ¹æ³ã§å±éãããã«ãã£ãŠçš®é¡ã现ååãããŠããŠããããã¡ãã®èšäºã»ããããåããæãã§ãã
ð³ãã£ãªãŒã¢ãŠãã¯çŸåšããã®ããããã¶ãã§ãŒã³ã®æé·æŠç¥ã®éµ
ãã£ãªãŒã¢ãŠãã«æ³šåããããšã¯ãããã®ä»äºã§ãããçŸåšç±³åœã®ååŒã®45ïŒ ãå ããŠãããšãã§ãŒã³ã®æé«è²¡å責任è ã¯èªã£ããç¹ã«DoorDashãUber Eatsã®ãããªãµãŒãããŒãã£ã®ã¢ã°ãªã²ãŒã¿ãŒããã¶æ¥çã®æµè¡èªã«ãªã£ããã顧客ã¯ãŸã æã¡åž°ãçšã®ãã¶ã®å©äŸ¿æ§ãæãã§ããã
ãã§ã«ç±³ãããã§ã¯ãã€ã¯ã¢ãŠãæ¯çã45ïŒ
ãŸã§å ããŠããã®ã«ã¯é©ããŸããããã¯ãããªããªãŒãã§ãŒã³ãšã¯åŒã¹ãªãã§ããã
ãŸããèªèº«ããã¯ãããžãŒäŒæ¥ãšèšã£ãŠããããã«ãæ§ã
ãªããžã¿ã«ã¢ãããŒãã«ããããªã³ã©ã€ã³æ³šæã¯ãã§ã«65%ãå ãã8500äžäººã®é¡§å®¢ããŒã¿ã掻çšããŠãããšã®ããšã
ð§ªããŒãããã¯é¢é£
ð§ªïœ¢FoodTech Live2020ã§é£ã®ææ°ãã¯ãããžãŒãèŠãŠãããã¹ããŒã調ç家é»ããæè«é£ãŸã§
ç±³ã©ã¹ãã¬ã¹ã§éå¬ããããã¯ãããžãŒå±ç€ºäŒïœ¢CES2020ã®äžã§ãé£ïœ£ã«é¢ãããã¯ãããžãŒäŒæ¥ãéãã1ãã€ãã€ãã³ããFoodTech Live2020ãäŒå Žã«ã¯30ãè¶ ããããŒãããã¯äŒæ¥ãéçµããã
ð§ªCES 2020ã§åãã£ãããŒãããã¯ã®çŸç¶ãšèª²é¡
åŸæ¥ã®CESã¯PCãAVæ©åšãäž»æµã ã£ãããè¿å¹Žã¯ã¹ããŒãããŒã ã«é¢ä¿ãã補åãæ°å€ãç»å ŽããŠããããã®çµæãçœç©å®¶é»ã®å±ç€ºãæ¥å¢ããŠããã®ã ãæ©éãCESã§èŠãFoodTechã®çŸç¶ãšã課é¡ã«ã€ããŠè§£èª¬ãããã
ä»å¹Žã«è¡ãããCES2020ãšFoodTech Live2020ã«ã€ããŠãã©ã¡ããåãèšè ããã®ã¬ããŒãèšäºã§ãã
å人çã«å®¶é»ã§ã¯å·èµåº«å
ã«ã¡ã©ãæã家ã§ã¯çµæ§å³æŠåã«ãªããšæããŸããã
確ãã«ããããªãšåº«å
å
šãŠã®é£æãåãããã§ã¯ãªããšæããŸãããæ®æ®µå·èµåº«ã管çããŠããªãåŽã®å®¶æã«ãšã£ãŠãå€åºæã«ã¡ãã£ãšè²·ãç©ãããšãã«ã¹ããã§ãããšç¢ºèªã§ããå©äŸ¿æ§ã¯å€§ãããšæããŸãã
ãŸããããŒãã®åéã§ã¯Vispiceãæ°ã«ãªããŸããã
âèšäºãèŠããšã©ããã調çåã«ãèãæãã§å³ä»ãããã¿ããã§ãããã©ããªå³ä»ãã«ãªãã®ããçºæ³ãé¢çœãã§ããã
ð¥©ä»£æ¿èé¢é£
ð¥©äŒè€å¿ é£åãæ€ç©ç±æ¥é£åã匷åãSMã«å°çšå£²å Žææ¡
äŒè€å¿ é£åã¯ãã«ã¹ïŒãã¥ãŒãã£ãŒåéã®æ°ããªMDãšããŠããã©ã³ãããŒã¹ããŒãïŒæ€ç©ç±æ¥é£åïŒã®ææ¡ã匷åãåžãªãã§ã¯ã®åå調éåãå£²å Žææ¡æ©èœãéããåœå ã¡ãŒã«ãŒã®ç°¡äŸ¿ã¿ã€ãã®æ€ç©èãäž»é£ç³»ååãæããå°çšã³ãŒããŒãé£åã¹ãŒããŒã«ææ¡ããŠããã
ð¥©æ¥æ¬ãã ãæ€ç©èã3æããåå
¥ãå¥åº·å¿åã§éèŠå¢
é£èåœå æ倧æã®æ¥æ¬ãã ãæ€ç©æ§ã®ææã䜿ããæ€ç©èãåžå Žã«åå ¥ã倧è±ãäž»åæã«ãããã ããœãŒã»ãŒãžé¢šã®ååãçºå£²ãããæ€ç©èã®éèŠã¯äžçã§æ¥å¢ãã2030幎ã«ã¯9å ååžå Žã«ãªããšã®äºæž¬ããããESGïŒç°å¢ã»ç€ŸäŒã»äŒæ¥çµ±æ²»ïŒãžã®é¢å¿ã®é«ãŸãã«é£èæ¥çã察å¿ããã
ð¥©éåœã®çè代æ¿åã§ããUnlimeatãç±³åœåžå Žã§çºå£²
éåœã®é£å補é äŒç€ŸZikooinã¯ãæ€ç©ããŒã¹ã®Unlimeatãä»å¹Žç±³åœåžå Žã«æå ¥ãããšçºè¡šãUnlimeatã¯ç©ç©ããªãŒã麊ããããããäœãããŠãããçèã®èåãã®ããã«èŠããŠå³ããããšãç®çãšããŠããã
ð¥©æ€ç©ç±æ¥ã®ä¹³è£œå代æ¿åã¹ã¿ãŒãã¢ãããCalifia FarmsããçŽ248ååã調é
2019幎12æã«ã¹ã¿ãŒãã¢ããã®Perfect Day Foodsã乳補åã®ä»£æ¿åã®ããã®è³éãšããŠ1å1000äžãã«ïŒçŽ121ååïŒã調éãä»åºŠã¯ããªãŒã麊ãšã¢ãŒã¢ã³ããã«ã¯ç±æ¥ã®ããŸããŸãªè£œåïŒã³ãŒããŒããžã¥ãŒã¹ã乳補åäžäœ¿çšã®ã¹ããã¯ïŒã補é ããCalifia Farmsããæ°ãã«2å2500äžãã«ïŒçŽ248ååïŒã調éããã
ð¥©ãæ€ç©ç±æ¥ã®äººå·¥èããŒã¬ãŒã¯ç·æ§ã®ãã£ã±ããæé·ãããããšçç£æ¥çã䞻匵
ã¢ã¡ãªã«ã®çç£æ¥ççŽããæ€ç©ç±æ¥ã®äººå·¥èã䜿ã£ããã³ããŒã¬ãŒã«ã¯éåžžã®ãã³ããŒã¬ãŒã®1800äžåã女æ§ãã«ã¢ã³ã®1çš®ã§ãããšã¹ããã²ã³ãå«ãã§ããã4åãé£ã¹ããšç·æ§ã§ããã£ã±ããæé·ããããšäž»åŒµãããã«å¯Ÿããã¯ã·ã³ãã³ãã¹ãã¯ãç¡æ ¹æ ããšåè«èšäºãæ²èŒããŠããã
ïŒãã¿ã®ãããªèšäºããããŸãã èŠç¬ïŒ
æ¥æ¬ã®ã¡ãŒã«ãŒãç¶ã
ãšåå
¥ããŠããŠããŸããã
æ¥ã«ã¯äžè¬ã®ã¹ãŒããŒã«ã䞊ã³ããã§ãããæ€ç©ç±æ¥ã»å¥åº·å¿åããšããèŠãæ¹ãæ¥æ¬ã§ã¯äžè¬çã«ãªãããã§ãã
ãŸããCES2020ã§ã€ã³ããã·ãã«ããŒãºãè±èãåºããŠè©±é¡ã«ãªã£ãŠããŸãããçèã®èåãã®ãããªUnlimeatã¯æ°ã«ãªããŸããïŒèŠãç®ã¯ããããæ¬æ Œçãªèã§ãããïŒ
以äžã
============================
ãã®èšäºããããã¬ãžã³ã¯ãã¡ã
============================
ãã¡ããæ¯éã
æ§ã
ãªäœéšããŸãšãããã¬ãžã³ã¯ãã¡ã
販ä¿èå¯ã®ãã¬ãžã³ã¯ãã¡ã
éèšã®ãã¬ãžã³ã¯ãã¡ã
============================
twitterã¯ãã¡ã
ãã®èšäºãæ°ã«å ¥ã£ãããµããŒããããŠã¿ãŸãããïŒ