Pay Attention to Colors

Although most of us don’t notice it, there is a constant revolution taking place in the world of colors. Few people pay much attention to these changes, because it is mostly something that occurs in the business world. Companies, however, spend a lot of money and time thinking about colors, because colors are important elements in the products they want to sell.

Historians of design often focus on the consumer goods that make everyday life more comfortable and convenient, or that reflect the modern aesthetic. This is where the work of professional colorists enter the picture. They choose colors for hotel rooms, company workspaces, coffee shops, and even factory floors.

Colorists mostly work behind closed doors with other professionals. They help household appliance manufacturers master the various impacts of color harmony. They help cities decide what colors to use in public schools, so that children will feel comfortable and eager to learn. They help hospitals choose colors that are uplifting and make rooms as pleasant as possible. In the world of fashion, colorists speculate on future colors so that clothing in the right color is offered to customers for the coming season—not last year’s popular choices.

Industries have their own share of colorists who know the value of market surveys and sales reports. They study what packaging colors attract customers. They combine their knowledge of human psychology with quantitative data to increase sales. The content may be the same, but the colors on the outside make a huge difference.

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