Cannes Lions 2022 "100 Best Works" Part2

「カンヌ・ライオンズ2022」のグランプリとゴールドの受賞作より100事例を選びました。リサーチやセミナー等でご活用ください。

パート２は「エンゲージメント」「エンタテインメント」トラックの受賞作より。「クリエイティブB2B」「クリエイティブデータ」「ダイレクト」「メディア」「PR」「ソーシャル・インフルエンサー」「エンタテインメント」「エンタテインメント・ミュージック」「エンタテインメント・スポーツ」の各部門です。

This article is 100 case studies from the Grand Prix and Gold winners of Cannes Lions 2022. Feel free to use them in your research or seminars.

The Part 2 is from the 'Engagement' and 'Entertainment' track winners.This includes 'Creative B2B', 'Creative Data', 'Direct', 'Media', 'PR', 'Social Influencer', 'Entertainment', 'Entertainment Music' and 'Entertainment Sports'.

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ENGAGEMENT TRACK

CREATIVE B2B LIONS

SPEAKING IN COLOR
Sherwin-Williams Coil Coatings

A SONG FOR EVERY CMO
SPOTIFY

REDUCE THE RIDE
D'IETEREN

CREATIVE DATA LIONS

Data Tienda
WE Capital/Data Tienda

SHAH RUKH KHAN-MY-AD
CADBURY CELEBRATIONS

HETZJAEGER. ANTIFASCIST ALGORITHMS.
LAUT GEGEN NAZIS E.V.

DIRECT LIONS

Less Talk More BitCoin
Coinbase

INVALUABLE FOOD
MADRID FUSION

APOLOGIZE THE RAINBOW
SKITTLES

THE NOMINATE ME SELFIE
POLITICAL SHAKTI + THE TIMES OF INDIA

CIRKULÄR
IKEA

MEDIA LIONS

SAMSUNG ITEST
SAMSUNG

CHATPAT
SOS CHILDREN'S VILLAGES INDIA

BRIDE ARMOUR
ABINBEV

BREAKING SIRENS
AMNESTY INTERNATIONAL

PR LIONS

The Breakaway, the first eCycling team for prisoners
Decathron／Sports Equipment

THE BVG HEMPTICKET – COME HOME, CALM DOWN.
BERLINER VERKEHRSBETRIEBE (BVG) - AÖR

#FLUTWEIN - OUR WORST VINTAGE
AHR-A WINEREGION NEEDS HELP FOR REBUILDING E.V.

Flutwein: #Flutwein • Ads of the World™ | Part of The Clio Network

GENDER SWAP
WOMEN IN GAMES

9.12 THE UNTOLD STORY OF RECONNECTING NEW YORK ／VERIZON

VIENNA STRIPS ON ONLYFANS
VIENNA TOURIST BOARD

SOCIAL INFLUENCER LIONS

The Unfiltered History Tour
Vice Media／British Museum

THE FOAMY HAIRCUT
BRAHMA BEER

LU FROM MAGALU
MAGAZINE LUIZA

THE FIRST META SNEAKER
UNDER ARMOUR

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ENTERTAINMENT TRACK

ENTERTAINMENT LIONS

EAT A SWEDE
Swedish Food Federation

LOS SANTOS +3°C
GREENPEACE

TOXIC INFLUENCE
DOVE | UNILEVER

ENTERTAINMENT Lions For Music

THIS IS NOT AMERICA ft.IBEY
RESIDENT

LIL JIF PROJECT
JIF

TEENAGE DREAM
SANDY HOOK PROMISE

FANCY LIKE
APPLEBEE'S

ENTERTAINMENT Lions For Sports

Nikesync
Nikesync App

NATIVE SPORTS CASTERS
AB INBEV／Corona

STUCK IN THE 80S
ABINBEV - GUARANÁ ANTARCTICA

Cannes Lions 2022 "100 Best Works"シリーズ

PART1:「CLASSIC」「CRAFT」トラックの受賞作より（32works）

PART2：「ENGAGEMENT」「ENTERTAINMENT」トラックの受賞作より（33works）

PART3：「EXPERIENCE」「GOOD」「HEALTH」「STRATEGY」「TITANIUM」トラックの受賞作より（35works）