5 step guide to conversion-driven website design

Today, having an impressive digital presence is almost a necessity for most businesses. In this blog post, we are going to discuss how you can make your website design more intriguing so that you can attract new visitors and convert them into potential customers.

Whenever we hear the term “design”, we automatically associate it with another term ie “creative”. For web designing, you need a creative mind. However, to implement the creativity and the visualization perfectly, you need to have a certain skill set Also, when you are doing a project for a client, you have to make sure you are doing all these within a given time frame. Thus, every web designer and web design company in New York needs to follow a time-efficient design workflow. 

So, from where to start? Here is a simple flowchart of what we are going to discuss here.

Source: Nicole's Blog

Step 1: Clients' requirements

The moment you get a project, do not just start immediately working on it! Well, hold on to your horses for a bit and make sure you know what your client wants from you.

See, if you do not have a clear idea of ​​your clients' requirements, then how can you design something for him and be sure he will like it.No matter how brilliant web designer you are, until and unless your design works out for your client, it is no good!

If you want to save your time on back-and-forth emails, make sure to communicate with your clients clearly before starting to work on the project. If possible, you can prepare a questionnaire. It is better not to leave things for the assumption Make a clear note of what your client likes and what he expects and accordingly, start working.

Step 2: Do your research well

Before starting to design, make sure you have done your research well. What are the latest trends, what the competitors are doing, etc, should be researched well before starting with the actual work.

It is a better approach if you start with a sketch of the overall design idea on the pen and paper. Yes, it may sound funny that in today's digital era, we are talking about pen and paper. But, many expert web designers and web design companies in New York will agree to this point.

Once you have jotted down all your ideas, inspirations, and analysis from researching your competitors, you are ready to move to the next step.

Step 3: Wireframes

The visual structure of your website is given by wireframes.to focus only on the layout, wireframes should be in grayscale without adding any design elements into it. Wireframes give you the idea on

Element placement-Which element should be placed where
Information hierarchy-By laying out the sitemap, you can see how the web pages fall into place. Also, you can make adjustments before things get too far!
Interactivity-In this part, you need to think about how the different elements are going to interact with each other.

Step 4: Style guides

These are basically the design deliverables. Based on the discussion with your clients regarding visual preference, such style guides are made. It will help you to translate the feeling, tone, and mood of the website based on the inputs you got from your clients. Usually, it consists of interface elements, colors, and fonts that portray the visual brand essence of the site.

The client can see the site's skin through the style guides. Once the skin is ready and gets approval from the client's end, you can now apply it to the entire website. 

Step 5: Prototype building

This step is about building a site model first and then moving forward with the entire website design. Also, testing the prototype is crucial to make sure the user experience and interactivity are topnotch. The benefit of building a prototype first approach is that it saves a lot of time and effort that you had to spend in case your client wanted to make certain changes and you needed to do that for the entire website.

Thus, if you follow a proper approach in web designing, you can deliver impressive works in a time-efficient way.

Whenever you hire a web design company in New York, make sure the web design team follows a proper process and can work efficiently.