Research Report

【Research Report】Study on Hometown Tax Experiences 2023

Summary “Discovering new local products” is the most common joyful moment in the hometown tax donation. Approximately 50% have received "slightly imperfect items" or "daily necessities/living goods," which also contribute to food loss prev

【Research Report】Study on Experiential Travel and Hometown Tax

Summary About 59.0% express interest in "wide-area tourism," which involves traveling while moving between two or more cities. Approximately 58% find experiential travel attractive. Popular themes include "food," "industrial experiences,"

【Research Report】Study on the Financial Literacy of Young People.

Summary Approximately 40% of the younger generation derive satisfaction from consumption for purposes other than their own, such as friends, family, or society. Over 40% of young individuals with experience of donations say that they have

【Research Report】Study on Local Pride and Attachement

Summary Nearly 80% of those in their 20s to 30s have a favorable view of their hometown. The presence of family and friends who stayed in the local area, along with cherished memories, are key elements of this "local affection." More than

【Research Report】Study on Disaster Relief Donations by Generation: 2023 Edition

Summary Among those who have experienced donating during disasters, the highest percentage is in their 20s, at about 60%, followed by those in their 50s, at roughly half. Regarding donation methods, the experience of donating through stre

【Research Report】Study on the Perceptions of Rural Living among Young People in the Tokyo area.

Summary 54.2% of young people living in the Tokyo area express a desire to experience living in rural areas. Especially among young individuals who are highly aware of SDGs and addressing social issues, the intention to live in rural area

【Research Report】Study on Digitization of Administrative procedures

Summary The percentage of individuals with online application experience has increased by 16.3 points since two years ago, reaching 40.8%. Its convenience is also highly evaluated. Online usage among those aged 50 and above surpasses youn

【Research Report】Agricultural Awareness Survey

Summary The interest in agriculture is at 43.7%, with the highest percentage in the 20s at 51.2%. The top reasons include "interest in food and living organisms." Among those interested in agriculture, 74.8% were driven by the recent rise

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