【Research Report】Agricultural Awareness Survey

Summary

• The interest in agriculture is at 43.7%, with the highest percentage in the 20s at 51.2%. The top reasons include "interest in food and living organisms."

• Among those interested in agriculture, 74.8% were driven by the recent rise in prices.

• Among those interested in agriculture, the willingness to engage in short-term volunteering or work experiences is highest in the early 20s at 65.3%.

• Among those who feel uncertain about food self-sufficiency rates, over 90% have become more concerned due to global and societal circumstances.

• When recalling prefectures related to primary industries, Hokkaido ranks highest for agriculture and fisheries, while Nagano tops the list for forestry.

The detailed report in Japanese is available.

◆Research target  ：1,051 aged 20 to 60 living in Japan.
◆Research period  ： September 2-7. 2022
◆Research method： Internet research