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【Eng】NEMOBRAND x NIKE Air Max95 Neon

萌装東京

I`m Takashi from Mousou Tokyo (@mou_sou_tokyo).

Illustrations by illustrators using real sneakers and fashion items. 
I’m sure illustrations could be a trigger to know about more about fashion items and brands. 

For such people, we will introduce the story of items and brands through illustrations under the theme of “Fashion story telling through Illustrations” in the note of Mousou Tokyo. 


This time, NEMOBRAND, currently active as a graphic designer as well as an illustrator drew an illustration on “NIKE Air Max95” filtered through art and animated related people for Mousou Tokyo.


About Mousou Tokyo

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Mousou Tokyo is a fashion and art creative group originating from Tokyo.

Through visualization through fashion and pop culture, we want to connect with people all over the world through “culture” and promote cultural exchanges that could deepen mutual understanding. 

On the note, there will be this article in 3 languages, which are in Japanese, English, and Chinese. We are delivering this article to global creators and people with similar interests.

日本語バナー

中国語版バナー

It is also posted on instagram so more than welcome to check that out as well.


NEMOBRAND (Graphic Designer, Illustrator) 

A designer and illustrator who works on various graphics and logos under the sponsorship of “#MOESTREET”, a street snap of secondary creation. In September of 2019, NEMOBRAND launched multiple popup stores in several cities starting off from La Foret of Harajuku. 

Collaborating with apparel brands such as H>FRACTAL, developing music artworks for various artists, and designing the logo of “UNSTREET”, the largest street fashion community in Japan with over 1.2million views per month increased his reputation in this industry.


NEMOBRAND x NIKE Air Max95 Neon

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Mousou Tokyo, which released on November of 2019. The 1st look that was presented as an illustration was this. 

The illustrated girl projects the background of the 1995era. 
Showing of the bellybutton inspired by “Amura”, and such hair accessory inspired by “Shimuraa”.
In addition, there is a back story that if you wore an Air Max, they would need to carry a metal bat for protection from those that are hunting for people that wore them. 

In this article, the AM95 that is worn by this girl, and few of the popular models will be introduced.


Story of Air Max95

“NEON” which was the first color of Air Max95 is said that if this sneaker wasn`t invented, sneaker culture in Tokyo wouldn`t have existed. 

“AIR MAX” was first released in 1995 as NIKE`s running shoes. 
From the beginning of the release, it attracted attention as the first model that has a revolutionary design that distinguishes it from conventional sneakers and a wide range of visible air that visualizes the sole “air cushioning” which it also represents NIKE`s popularity. 

At the time in Japan, it became extremely popular because many entertainers wore them. The popularity has never stopped, and it has developed into a social phenomenon called “Air Max Hunting” in which extreme sneaker heads to rob and resale the sneakers from the owner. It created difficulties to obtain it and even wearing them in the streets. 

When you think about “Air Max” in every sense, this sneaker would most likely pop up. 


How was the characteristic design of AM95 developed? 

 This shoe was designed by NIKE designer Sergio Lazano.The design is based on the structure of a human body. The lace represents the ribs, the outsole represents the spine, and the mesh and suede are based on the muscle fibers. The structure and technology of these products provide comfort even when worn for a long period of time.


Air Max95 that Intersects with Art

AM95 draws attention as it crosses various scenes in such music, fashion, street, and pop culture field. 
Here, we will focus and introduce some of the popular illustrations.


Katie Scott
First up will be an illustration by a botanical illustrator Katie Scott. 

This work was created under the theme of “an artist who looks into the inside of the body”, combining the elements of botanical which is her style.


Andy Van Dinh
Next collaboration with Andy Van Dinh. 

Based on human anatomy with small detailed writing that has deep implications made a great combination with the AM95`s motif itself and brought a huge attention from the industry.


Steph F. Morris
Illustrator Steph F. Morris who works mainly in the UK. 
AM95 appeared in his work that draws extremely high quality drawn only with a pencil.

The expression of the material and the fine stitching expresses the delicateness of the design.


Due to the large number of AM95 fans, there have been many official and unofficial designs and arts, which became the root of many cultures. 

Looking for your favorite pairs by searching on Twitter, Instagram, News, etc. might be fun to do.


AirMax 95 used by Anime Related People

With its high reputation, there are so many people that wear AM95. 

Did you know that you could create your own original model by customizing it with a service called NIKE BY YOU? 

We will introduce some of the original color ways created that animation related people created, and information about voice actors / actress`s who wore them. 

If worn in “animation” and “illustration”, this could be a trigger for a new culture to be created.


In this image posted by a voice actress Kana Hanazawa on Twitter is wearing the pink AM95. (The image is cut out, so please click)


Voice actress, Ayane Sakura wore a gingham check in white of AM95 at an event.


Kazuya Masumoto, director of animation production company TRIGGER, created AM95 in Gridman color from the animation show “SSSS.GRIDMAN”.
It`s been created by NIKE ID (also known as NIKE BY YOU).


Masterpiece of Air Max95 / Collaboration

We will introduce some of the masterpiece models of AM95.
This time, we chose several classic models and representative collaborations.
There are many other models other than these, so you should find a pair that suits you.


NEON
A typical model of AM95, which are commonly known as Yellow Gradation.
As mentioned above, this pair is extremely popular that it spark up the sneaker boom.


BLUE GRADATION
Second color that launched in 1995.
It created big news along with the NEON.


GRAPE
Women`s 1st color way that released in the same season as NEON.
There was a remake in 2019 with new materials and textures.


ATMOS “Animal Pack” 2018
Introduced in 2018 with collaboration with a Japanese sneaker shop Atmos.
The 1st model of Animal Pack was launched in 2005 as collaboration with Air Max Day, which is held on March 26 every year.
It has gained popularity as a series representing Atmos. 

Voice actress of “Love Live”, Kanako Takatsuki, wore air Max 1 from this same series.


COMME des GARCONS
Collaboration with a fashion brand “COMME des GARCONS Homme Plus”. It first appeared on the runway during Paris fashion week.
How the structure is layered and randomly arranged shoelace ribbons, and the material created a huge hype.


Summary

This time, we have introduced the history and some of the representative models of AM95. 

As mentioned above, the original color NEON is scheduled to be release again this fall of 2020 as this year will be Air Max 25th anniversary.
If you are considering purchasing, please check NIKE`s official site or sneaker specialist stores. 

A pair that has driven the sneaker culture of Tokyo.
If you find a model you like, why not consider add it in to your shoe rack.

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