MBA basics

Comprehensive business book based on the projects that focus on target, value, capability. Many cases from the origin of business in Japan, Echigoya, to  modern disital business help readers to understand.

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-Process of design thinking

Human centric and speedy cycle

-small success

In the current world, individual has many preferences depending on the different scenes. (There is a proverb in Japanese as ten people ten colors but now one person ten colors) Therefore we find small insights of consumers rather than to aim at one big hit.

-sales

potential customers × share × price per person(number of products×products price)=Sales

✖️ selling products number × price=sale

(There is NO consumers)