Research Report

【Research Report】Study on Donations and Hometown Tax for Disaster Relief 2024

Summary 56.8% have made monetary donations for disaster relief. Many respondents have donated 2 or 3 times in years such as 2011 (the Great East Japan Earthquake), 2016 (the Kumamoto Earthquake), and 2024 (the Noto Peninsula Earthquake). R

【Research Report】Study on Recognition of ”Proxy Donations” in Hometown Tax 2024

Summary 26.4% are aware of “proxy donations”, in which a municipality unaffected by the disaster collects relief donations through the hometown tax on behalf of the affected municipality to reduce the paperwork burden on the affected muni

【Research Report】Study on Hometown Tax Experiences 2023

Summary “Discovering new local products” is the most common joyful moment in the hometown tax donation. Approximately 50% have received "slightly imperfect items" or "daily necessities/living goods," which also contribute to food loss prev

【Research Report】Study on Experiential Travel and Hometown Tax

Summary About 59.0% express interest in "wide-area tourism," which involves traveling while moving between two or more cities. Approximately 58% find experiential travel attractive. Popular themes include "food," "industrial experiences,"

【Research Report】Study on the Financial Literacy of Young People.

Summary Approximately 40% of the younger generation derive satisfaction from consumption for purposes other than their own, such as friends, family, or society. Over 40% of young individuals with experience of donations say that they have

【Research Report】Study on Local Pride and Attachement

Summary Nearly 80% of those in their 20s to 30s have a favorable view of their hometown. The presence of family and friends who stayed in the local area, along with cherished memories, are key elements of this "local affection." More than

【Research Report】Study on Disaster Relief Donations: 2023 Edition

Summary More than half, at 51.5%, have experience with disaster relief donations. About one in four people contribute to disaster relief through donations to municipalities via hometown tax payments. Approximately 80% of those with experi

【Research Report】Agricultural Awareness Survey

Summary The interest in agriculture is at 43.7%, with the highest percentage in the 20s at 51.2%. The top reasons include "interest in food and living organisms." Among those interested in agriculture, 74.8% were driven by the recent rise

【Research Report】Hometown Tax Donation Perception Survey: 2022 Edition

Summary The reasons for using hometown tax payment include "receiving thank-you gifts" and "deduction of resident tax," which are among the top choices. Interest in Japan's regional issues is at 71.7%, and nearly 70% have awareness of the

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