【Research Report】Hometown Tax Donation Perception Survey: 2022 Edition

Summary

• The reasons for using hometown tax payment include "receiving thank-you gifts" and "deduction of resident tax," which are among the top choices.

• Interest in Japan's regional issues is at 71.7%, and nearly 70% have awareness of the purpose of the system.

• When making hometown tax payments, 77% of people are conscious of supporting local businesses and producers.

• The most anticipated area for problem-solving through donations is "education and childcare," with significant generational differences becoming evident.

• Nearly 30% of those who have donated have not received thank-you gifts. More than half of individuals in their 20s have donation experience, highlighting significant generational disparity.

The detailed report in Japanese is available.

◆Research target   ：1,102 aged 20 to 60 living in Japan.
◆Research period  ： October 24-26. 2022
◆Research method： Internet research