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Hi Andy & Mark,
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Thanks so much for your active participation in the workshop on Tuesday - really great outcomes.
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To set the brand direction, weâve combined three values and created a couple of mood-boards.
ãã©ã³ãã®æ¹åæ§ãèšå®ããããã«ã3ã€ã®äŸ¡å€èŠ³ãçµã¿åãããŠãããã€ãã®ã ãŒãããŒããäœæããŸããã
Mood-boards are a collection of images, textures, typography and colour palettes to describe something abstract, such as a mood or feeling.
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It helps us to gather ideas and inspiration for the project.
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Weâve also come up with a couple of other options for names and added some into the name log.
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Please find attached three mood boards:
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Mood board 1 - Focus on âTrustâ.
ã ãŒãããŒã1-ãä¿¡é Œãã«çŠç¹ãåœãŠãŸãã
Similar words: Stability, Courage, Dependability
Colour: Navy, Blue, Dark Green, Neon Green
Shapes: Square, Bold, Triangle
Typography: Slab serif â confidence, solidity, and a sense of bold attitude.
é¡äŒŒã®èšèïŒå®å®æ§ãåæ°ãä¿¡é Œæ§
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ã¿ã€ãã°ã©ãã£ïŒã¹ã©ãã»ãªãâèªä¿¡ãå å®ãããããŠå€§èãªæ 床ã
Mood board 2 - Focus on âInclusivityâ.
ã ãŒãããŒã2-ãå æ¬æ§ãã«çŠç¹ãåœãŠãŸãã
Similar words: Togetherness, Embracing, Human Touch
Colour: Orange, Pink, Light Green, Light Blue
Shapes: Roundish, Circle, Venn Diagram
Typography: Roundish font â Affinity, Fondness, Attachment
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Mood board 3 - Focus on âPerson-centricâ.
ã ãŒãããŒã3-ã人äžå¿ãã«çŠç¹ãåœãŠãŸãã
Similar words: Diversity, Multifariousness
Bold Colour: Vibrant colours, colour blocks, a bit of gradient (gradients will be used to make the brand's colours more dynamic)
Shapes: Abstract shapes, Circles
Typography: Sans serif â engaging, âforward-thinkingâ ideals
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It would be wonderful if you could let us know which Mood-board is most appealing to you so we can start working on the brand direction. We can also catch up to discuss the brand direction, and possibly do a bit more brainstorming to choose the brand name.
ã©ã®ã ãŒãããŒããæãé åçããæããŠããã ããã°ããã©ã³ãã®æ¹åæ§ã«åãæããããšãã§ããŸãããŸãããã©ã³ãã®æ¹åæ§ã«ã€ããŠè©±ãåãããšãå¯èœã§ãããŸãããã©ã³ãåãéžæããããã«ããå°ããã¬ã€ã³ã¹ããŒãã³ã°ãè¡ãããšãã§ããŸãã
Please let us know if you are free on Tuesday, January 5th from 10.30 am - 11.30 am for a catch-up. I'll send through a placeholder calendar invite shortly, but if it doesn't suit you please let us know.
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Please donât hesitate to contact us if you have any questions in the meantime.
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Have a lovely weekend,
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