from the United States and China (see Table 6).
Studies should be conducted in other coun-
tries in order to confirm and generalize results.
On the other hand, …
complexity. This distinction is acknowledged in
a few studies that have shown that online shop-
ping motivations differed for the two categories.
overall quality of a website (Law et al., 2010)
and do not relate the website evaluation with
the purchase of travel online. Thus, research
regarding website qu…
Consumer characteristics and the perceived
channel characteristics have been the most
researched variables. Even so, the findings in
these categories present co…
Travel products can be classified based
on their complexity (Beldona, Morrison, &
O’Leary, 2005). Beldona et al. (2005) clas-
sify products such as flights, ac…
purchases than on other purchases. The service charge on reserve tranche purchases shall not exceed one-half of one percent. (ii) The Fund may levy a charge for…