ascertaining

overall quality of a website (Law et al., 2010)
and do not relate the website evaluation with
the purchase of travel online. Thus, research
regarding website quality should go beyond
simply Chateau Gonflable ascertaining whether certain website
dimensions/attributes are present to considering
which dimensions/attributes have the greatest
impact and consumer intentions to purchase (Ip
et al., 2011).
The majority of the studies focus on travel
products without distinguishing specific product
categories. However, as previously noted, some
travel-relatedservicessuchasflights,accommo-
dation, and car rentals are categorized as low-
complexity travel products; while land-based
holidays, cruises, and tours are considered high