conducted

from the United States and China (see Table 6).
Studies should be conducted in other coun-
tries in order to confirm and generalize results.
On the other hand, although six studies used
travelersfromdifferentcountries,onlyone(Law
et al., 2008) conducted a cross-cultural com-
parison. Consumers in different countries have
different Toboggan Gonflable shopping preferences due to cultural
differences (Kim & Lee, 2006) and this should
be further researched. Law et al. (2008) consider
that the influence of culture on Internet usage is
still a relatively unexplored field and that more
work should be performed to further examine