æ«»æšããðž6æã®äºå®
ðžãã€ãå¿æŽããŠãããŠããããšãã
ç¡çãã楜ããç¯å²ã§å¿æŽããŠãã ãããšå¬ããã§ãã
ðž6/1ïœ6/6â¶ïžãSHOWROOMããäºéžãSHOWROOMã«ã©ãªã±ããã©ãŒããŒã³ã³ãã¹ã
â»æ±ºåã¯6/8~6/14
SHOWROOMã«ãŠä¹ ãã¶ãã«ã€ãã³ãã«åå ããŸãããã®ã€ãã³ãã¯äºéžäžäœ20åã決åãžãšé²ããŸãã決åã§ã¯ã©ã³ãã³ã°1äœãšå¯©æ»å¡ç¹å¥è³1åã«âŠ
ã»åªåè³é10äžåãã¬ãŒã³ãã
ã»YouTubeã®ã«ã©ãªã±DAMå
¬åŒãã£ã³ãã«ã«ããªãã®ããã¢ãŒã·ã§ã³åç»ãæ²èŒã
ãªã©ã®ç¹å žããããŸãïŒèªåã®æãèããŠãããããã«YouTube掻æ§åäžã§ãããããã²æ²èŒããŠããããããªãšæããŸããïŒè³éãé³æ¥œæŽ»åã®ããã«äœ¿ãããâŠïŒ
ãªã«ããããã®äžã¶æéã»ã©çè·åž«ã®ä»äºã«éäžãããŠé ããé ä¿¡åæ°ãæéãæžãããªã©ããŠããŸããããã®äžã§ããã«ã©ãªã±ã§å¥œããªæãæã£ãŠããæéã¯ãã£ã±ã楜ãããæŽã«ãçããã«å¥œãã§èããŠããããå¬ãããæ¹ããŠæããŸãããæã®æã奜ããªã®ã§ãäžæ¥ã¹ããã¯ãããéããšããæ°ããªç®æšãåºæ¥ãŸãããç¬
ãããªã«ã©ãªã±å€§å¥œããªç§ã®æããæŽã«å¥œãã«ãªã£ãŠããã£ãããæ°ãã«å¥œãã«ãªã£ãŠããã人ã«åºäŒã£ããããæ©äŒã«ãªãã°ãããªâŠæ¥œããã§ã€ãã³ããå®èµ°ãããã§ãïŒ
âã«ãŒã ã®ãã©ããŒããããããé¡ãããŸããïŒ
ðž6/4~6/11â¶ïžããã€ã¹ã¿ãå¯æãå å·¥ã§åç»ãæçš¿ããã
ãã€ã¹ã¿ãé·ããå¿æŽçšã«ãã䜿ã£ãŠããªããããæ¬åœã€ãã³ãã«åããŠäºåã«ã€ãã³ãã«åå ããŸããå å·¥ããã®çããæ°ãããâŠã楜ãã¿ã«ïŒ
ðž6/8~6/14â¶ïžãSHOWROOMãã決åãSHOWROOMã«ã©ãªã±ããã©ãŒããŒã³ã³ãã¹ã
ðž6/15~6/22â¶ïžããã€ã¹ã¿ããäºéžãåæ¥èµããªã³ã»ã¹2020ãMystaã«ãŒãããªãŒãã£ã·ã§ã³
â»æºæ±ºå6/29ã7/6ã決å7/13ã7/20
ãã€ã¹ã¿æ¬åœã€ãã³ãã§ãïŒãã€ã¹ã¿ãå¿æŽã§äœ¿ãäžã§ãã€ãã³ããããŸã«ãã§ãã¯ããŠããèŠã€ããŸãããäºéžã®ã©ã³ãã³ã°äžäœ50%ãæºæ±ºåé²åºãšãªããæºæ±ºåé²åºã§æžè°·109暪ããžã§ã³ã®CMã«åºæŒããããšãåºæ¥ãŸãâŠïŒïŒ
æŽã«åæ¥èµããªã³ã»ã¹ã«ãªããšâŠ
ãããžã§ã¯ãã®å
¬åŒã¢ã³ããµããŒãšããŠãPR掻åãè¡ãä»
ð»æç°ããç§å Žå
¬åŒã¢ã³ããµããŒ
ð»æ°Žçãã©ã³ãPEAKïŒPINEå
¬åŒã¢ã³ããµããŒã
ð»ã倩æ°ã¢ããªã¢ãã«äºå®
ð»å°äžæ³¢TVåºæŒ
ð»ã€ãã³ãåºæŒ
ð»åºåã¢ãã«æŽ»å
ð»ææã»å¥³åªæŽ»å
ð»ãªããŒã¿ãŒæŽ»å
ð»éèªã»Webã¡ãã£ã¢æ²èŒ
ãªã©ãäºå®ãããŠããŸãããããžã§ã¯ãããŒããœã³ã°ã®å¶äœãããã©ã€ããŒãã§ãççšããŠããPEAK&PINEããã®ã¢ã³ããµããŒãªã©ã«èå³ããããŸããç§ã¯å æ°æº¢ããåæ¥èµã®ãããªã€ã¡ãŒãžã§ã¯ç¡ããšæããŸãããç§ã奜ãã«ãªãå¿æŽããããªãæ§ãªäººéã¯å æ°ãªã€ã¡ãŒãžã®äººãå€ãã§ããèªåããçŽ æµã ãªããšæã人ã®ãããªèªåã«ãªããïŒãã€ãç¬é¡ãå¿ããããïŒãšããæ°æã¡ãæã£ãŠãäœããèªåã®æã奜ãã§èããŠãããã人ãã€ãã³ããéããŠäžäººã§ãå¢ããããšãé¡ã£ãŠããããã ãããããšæããŸãïŒ
âæ«»æšããã®ãã©ããŒãããããããããããŸãïŒ
ðž6/29ã7/6â¶ïžããã€ã¹ã¿ããæºæ±ºåãåæ¥èµããªã³ã»ã¹2020ãMystaã«ãŒãããªãŒãã£ã·ã§ã³
ãã®èšäºãæ°ã«å ¥ã£ãããµããŒããããŠã¿ãŸãããïŒ