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The Significance of Small Micro-Communities and Their Differences from Large Platforms.What is the significance of creating small micro-communities, and how do they differ from large platforms like X, Instagram, and TikTok?


Hello to all the plush toy enthusiasts around the world! This is Nuigurumi,(ぬいぐるみー) your plush toy assistant!

Today, I would like to talk a little about the significance of creating small micro-communities and how they differ from large platforms like X, Instagram, TikTok, and YouTube.


Significance of Small Micro-Communities

  1. Building Good Relationships Within the Community

    1. Creating close relationships with a small number of members makes it easier to form deeper bonds and trust. Members can share individual interests and values more easily, creating a warm and friendly atmosphere throughout the community. We do not aim to have a large number of members. Even in the case of Nuigurumi.me, we plan to set a limit on the number of members.

  2. High Engagement

    1. With fewer members, each individual's opinions and participation are highly valued. Each member actively engages, increasing enthusiasm for the community's activities.

  3. Easier to Meet Individual Needs

    1. With a small number of members, it becomes easier to respond flexibly to each individual's needs and interests. Personalized content and activities can be easily provided.

  4. Sense of Security and Safety

    1. Since the community consists of a limited number of members, privacy and security are more easily ensured. Compared to open platforms, it is easier to maintain an environment with less slander and trouble. The SNS in the kura series also has a comment-checking function managed by the administration, allowing for quick responses in case of slander or community disruption.

  5. Focus on Specific Themes

    1. By creating a community focused on specific interests or themes, specialized information exchange and discussions can deepen. Since members share common goals or hobbies, a sense of unity is easily formed.

  6. Opportunities for Growth and Learning

    1. Members can share knowledge and information with each other, providing a deep learning environment for life. Due to the small scale, new ideas can be quickly implemented.

  7. Showcasing Creativity

    1. Because there are limited members, individual creativity and ideas are respected and easily reflected. Flexible management is possible, making it easy to incorporate members' opinions and suggestions.

Examples of Specific Differentiation Points

  • X (formerly Twitter): Focuses on one-way information dissemination and short text communication, but micro-communities emphasize deep dialogues and relationship-building in that field.

  • Instagram: Mainly visual-centric posts, but micro-communities can value not only visuals but also deep conversations and truly specialized information sharing. Business relationships formed within Nuigurumi.me, except for criminal activities, are the responsibility of the individuals involved.

  • TikTok: Focuses on short video content, but micro-communities provide opportunities for long discussions and learning.

  • YouTube: Primarily content consumption, but micro-communities emphasize interactive communication and joint projects.

In this way, micro-communities allow for personalized interactions and highly specialized exchanges that large platforms do not offer. By clearly differentiating in this manner, I believe we can form attractive communities that meet specific needs.


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