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【世界最速】令和6(2024)年1月1日(元日)新聞広告まとめ(5紙別)
新年 あけまして おめでとうございます!
はじめましての方も。
毎年楽しみにしてくださっている方も。
見に来てくださって、ありがとうございます。
2017年からつづけている「元日の新聞広告まとめ」。
8回目となる今年も無事に公開することができました。
2017 │2018 │ 2019 │ 2020 │ 2021 │ 2022 │ 2023
広告は社会の鏡と言われます。
今年は「2024年問題」のまさにその年。
「東京都知事選」や「新紙幣発行」も今年ですね。
さらに「オリンピック(パリ五輪)」や
「米大統領選挙」も控えています。
日本にとっても、世界にとっても、
きっと大きな変化の年になる2024年。
各企業がどんなメッセージを発信しているか。
ざーっとご覧いただき、
時代の空気を感じてみてください。
では、まいります。
昨年にひきつづき、各新聞社の下記の項目と合わせてお届けいたします。
・理念、綱領など
・発行部数
・購読者属性
・特徴
■日本経済新聞
◎部数
朝刊156万8181(2023年7月)
デジタル購読数 98万1728(2023年7月)
無料登録会員を含む電子版会員数 612万3990(2023年7月)
◎購読者属性
・購読者のうち役職者が45%強
※J-READ Basic:全国47都道府県の
男女12574人が対象。
2021年10月にビデオリサーチが実施
・平均世帯年収909万円
◎特徴
1876年(明治9年)、前身である「中外物価新報」を創刊。1946年に社名が日本経済新聞社となり、日本経済新聞に。約7割の企業役職者がチェックする媒体と言われる。1956年にスタートした著名人の自叙伝的コラム「私の履歴書」が人気。
※出典:
![](https://assets.st-note.com/production/uploads/images/126291860/picture_pc_620ec28048726ad9a4fc939e68e16624.png?width=800)
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■朝日新聞
◎部数
朝刊 397万4942(2022年7月~12月平均)◎購読者属性
・年代 60歳代が最多の22.2%
他紙に比べ、行政団体職員や
企業の労務管理者、教育関係者、
医療福祉従事者が多い
・平均世帯年収 771万円
◎特徴
1879年(明治12年)、わずか4ページの第一号を大阪で発行。「報道中心主義」「公平無私」を編集方針とし、その精神は現在の綱領にある「不偏不党」に受け継がれている。朝刊1面のコラム「天声人語」が有名。夏目漱石、石川啄木が入社し、活躍した歴史を持つ。
※出典:
![](https://assets.st-note.com/production/uploads/images/126293144/picture_pc_cdbef340caed385767bacc02d0e9d6d7.png?width=800)
![](https://assets.st-note.com/production/uploads/images/126293129/picture_pc_d93bc957697a87a39295cb8d196e67c4.jpg?width=800)
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■読売新聞
◎部数
朝刊 704万4225部(2021年7月~12月平均)
◎購読者属性
・役員クラスへの到達率16.2%
・年収2000万円以上の人への到達率18.5%
◎特徴
世界最大の販売部数を有する。創刊は1874年(明治7年)。明治中期には文豪である坪内逍遥、尾崎紅葉らも入社して筆を振るい、文学新聞としても人気を博した。大正時代には「よみうり婦人附録」の創設や世界初の駅伝大会の開催など時代を先取りした紙面や事業を展開。昭和に入り読売巨人軍の前身となる「大日本東京野球倶楽部」を設立。昭和、平成で紙面の評価を高め、世界最大の発行部数の座を不動のものに。
出典:読売新聞メディアデータhttps://adv.yomiuri.co.jp/mediadata/files/2099_allData.pdf
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■毎日新聞
◎部数
朝刊 187万1693部(2022年9月)
◎購読者属性
・世代は70代以上が最多(25.9%)
・一戸建て持ち家率が高い(75.5%)
・平均世帯年収 不明(最多層は1000~1500万円未満26.9%)
◎特徴
前身となる「東京日日新聞」は1872年(明治5年)創刊。日刊紙としての歴史は最も古く、世界で初めて戸別配達を開始したのも毎日新聞と言われる(1875年)。全国高校ラグビー大会や、のちに春の甲子園と称される中等学校野球大会の第一回大会を開催。明治からつづく社説を有する。
出典:毎日新聞読者データ
https://macs.mainichi.co.jp/ad/profile.html
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■中日新聞
◎部数
朝刊243万1284部(2022年1月~6月)
◎購読者特性
・平均年齢49.4歳
・平均世帯年収729万円
◎特徴
1886年(明治19年)、前身である『無題号』『金城だより』を創刊。日本最大のブロック紙で東海3県の購読率は60%を超える。
出典:中日新聞グループ媒体ガイド
https://adv.chunichi.co.jp/adv-admin/wp-content/uploads/2018/05/APPROACH2023.pdf
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2024年元日の新聞広告まとめは、以上です。
2024年があなたにとって良き1年になりますように。
最後までご覧いただき、ありがとうございました!
※五大紙と言えば「産経新聞」が含まれるのですが、私の住むエリアでは入手がむずかしいため「中日新聞」をご紹介しました。参考までに「産経新聞」のデータも合わせて載せておきます。
■参考:産経新聞
◎部数
朝刊 99万9883部(2022年7月~12月平均)
◎購読者属性
・平均年齢54.8歳
・部長以上23.4%、経営者18.0%
・平均世帯年収 658万円
出典:
https://adv.sankei.com/pdf/sankei_media_guide_2023-24.pdf
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