Campbell wants to say goodbye to the "soup" in its name.

Cambell, a big company that is famous for its namesake canned soup in America, is ready to drop the soup from its official name.
Campbell Soup Company → Campbell Company
Cambell hasn't been exclusive to the soup business lately, and CEO Mark Clouse said in a statement that "this subtle yet important change will retain the company's iconic name while better reflecting the full breadth of its portfolio today". This trend is seen all over the world and it might be a sign that the company is in a competitive field.

I’ve come across company names that don’t seem to match what the company actually does, and while it was fun to guess and research their background, it was hard to figure out what they do at a glance. I don't know if there will be more sales but it will bring some changes like, at least, the public can see in the newspaper.