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Research Report

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The theme is "Prosperity to be Preserved for Local Communities and Future Generations."
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【Research Report】Study on Donations and Hometown Tax for Disaster Relief 2024

Summary 56.8% have made monetary donations for disaster relief. Many respondents have donated 2 or 3 times in years such as 2011 (the Great East Japan Earthquake), 2016 (the Kumamoto Earthquake), and 2024 (the Noto Peninsula Earthquake). R

【Research Report】Study on Recognition of ”Proxy Donations” in Hometown Tax 2024

Summary 26.4% are aware of “proxy donations”, in which a municipality unaffected by the disaster collects relief donations through the hometown tax on behalf of the affected municipality to reduce the paperwork burden on the affected muni

【Research Report】Study on Trend of Hometown Tax 2023

Summary The reasons for using the hometown tax, in order of prevalence, are "to receive thank-you gifts" (68.9%), "to have resident taxes deducted" (57.7%), and "to contribute to the local community" (18.3%). When making a donation, 68.0%

【Research Report】Study on Hometown Tax Experiences 2023

Summary “Discovering new local products” is the most common joyful moment in the hometown tax donation. Approximately 50% have received "slightly imperfect items" or "daily necessities/living goods," which also contribute to food loss prev

【Research Report】Study on the Awareness of Young People Regarding Rural Areas

Summary Young people in the Tokyo area express a desire for rural life at a rate of 49.3%. Among them, 79.0% say that they want to "actually experience rural living," accounting for about 40% of the total. When considering rural living, 4

【Research Report】Study on Local Pride and Attachement

Summary Nearly 80% of those in their 20s to 30s have a favorable view of their hometown. The presence of family and friends who stayed in the local area, along with cherished memories, are key elements of this "local affection." More than

【Research Report】Study on Policies and Taxation Awareness for the Child-Rearing Generation

Summary When asked about what is needed in raising children, the top three items with the highest number of responses are "income" (68.6%), "employment environment" (45.5%), and "government and educational support" (43.1%). About 52.5% of

【Research Report】Study on Disaster Relief Donations: 2023 Edition

Summary More than half, at 51.5%, have experience with disaster relief donations. About one in four people contribute to disaster relief through donations to municipalities via hometown tax payments. Approximately 80% of those with experi