Three Things to Check Before Choosing Your Data Partner

Purchasing data can be a huge financial commitment, and you naturally want to do all your homework and take into account all the considerations involved in finding the best data vendor to serve the needs of your company. Here are 3 things you must check before choosing your Data partner.  

Are you Getting Clean and Comprehensive Enough? 
Begin with your final goal. A current idea or what you will use to use this data for. Many companies only have contact details that would not Ensure and check with the supplier to ensure that you have ample data to suit your needs.It's not about the quantity, it is more about quality.

Data providers like ZoomInfo claim to have the largest B2B database with over 80M emails and 46M direct dials which are impressive numbers by all accounts. However, the large chunk of its database have large overlaps between their data and merging databases. Since the data is the collection from different companies like DiscoverOrg and RainKing, it creates redundancies in the database.

Pro Tip: So, if you are considering ZoonInfo, look for the ZoomInfo Alternative.

What Features or Add-ons They Are Offering?
We recommend that you put as much emphasis behind the asking for the features each provider provides as you bring into your own needs.The extra features may or may not be a requirement for your business, so it's important to weigh up just what you're getting for the quality and consider the better benefit.

This is important to remember as a data provider may address all of your problems, but they may not have the integration you need, or they may cover an area you haven't thought about yet.

Data providers like SalesIntel add value to their product by providing you the accurate intent data-a feature where you can separate out'ready-to-buy' prospects/ leads from the ones who need nurturing to convert them into the bottom of the funnel leads .Not all data providers can offer accurate intent data.

Stay Away From Auto-Renewal
Once business owners (mostly small to medium-sized enterprises) sign a data contract, they do so in good faith, trusting that the contract reflects what the salesperson says to them.It's not always the case.What follows will be a painful, hair-raising event that can leave even a cool, well-committed citizen about to break. We are talking about getting stuck in the auto-renewal pit hidden in your data contract.

There is a whole world of data companies out there that have proved to be reliable and easy to deal with while retaining consistency in the vendor-client relationship.Big brands like ZoomInfo might have a large data set but might not fit in your needs.You should also evaluate other options when you have ZoomInfo alternatives. So, never accept anything less than what you need.