Launch Twitter account

Hello, this is Mocco.
Recently, I was focused on launching and operating a Twitter account.
I learned about when companies and other organizations operate Twitter. Today I am writing about Twitter.

What do people want to do on Twitter?

A common mistake made by corporate Twitter accounts is to only promote their own company.　The idea is that if it is outgoing information, there is no need to do it on a social networking service like Twitter.　I thought this makes sense.

So why do people Twitter?

People use Twitter to empathize with each other, get necessary information, etc.

So, for a corporate account to be successful, it is necessary to be close to them and provide the information they need.

Who is best suited to manage the corporate account?

According to one book, the best person to manage a corporate Twitter account is not someone who knows computers and software, but someone with good communication skills.　Considering what the above mentioned corporate account should do, I am convinced.

Balance is difficult.

Now that we know what a company's Twitter account should do, we can gradually see what we should be doing with our social networking sites.　But the fact is, there is information that we want to convey as what we want to do with this account.　Then now comes the question of how to balance what we want to convey with what we want to put on this account.

After all, when we start something new, there are always challenges to overcome one after another.　I hope to continue to enjoy and overcome this challenge.