The Dawn of the AI Agent Era

With the launch of Apple Intelligence, integrated with its OS, it truly feels like the era of AI agents has arrived. Microsoft's Copilot+PC also gives a similar impression. Reflecting on these developments, let's consider how the world will change with AI agents increasingly accompanying humans.

Apple Intelligence Preview

Introducing Copilot+ PCs - The Official Microsoft Blog

Optimizing Experiences with AI

Traditional data like app usage and location information will be further utilized to optimize user experiences. Not only smartphones and PCs, but IoT appliances and business equipment will also connect to networks, providing and receiving data to enhance experiences.

Changes in the Marketing Environment

- **Push Marketing Becomes Easier**: Real-time relevance becomes critical, and there will be a growing need to diversify channels.

- **User Convenience**: Users will no longer need prompt engineering as AI agents will infer actions from behavioral data. Features and notifications deemed unnecessary based on past behavior will be hidden, simplifying the user experience.

Concerns

 Acceleration of the Filter Bubble Phenomenon?

- The world will become increasingly optimized to individual interests, reducing the need for searches or prompts. This might lead to a perception that users are being guided by AI agents rather than their own interests.

- To counteract this (and to maintain marketing opportunities and demand generation), it might be essential to introduce a degree of randomness in the experiences provided.

Awareness of Personal Information Management

- There's a vague fear of having all personal information collected.

  - Personally, I don't find this frightening as large corporations or governments are unlikely to have the time to check individual profiles. It’s more about being viewed in aggregated, statistical forms.

  - One solution to this might be to limit personal information management to the edge, not to clouds, like Apple Intelligence, though this could lead to a suboptimal situation where data is not fully utilized on a global scale.

- In utilizing user data amidst these concerns, it will become increasingly important for both governments and companies to understand the significance of personal information and ensure it is not used against the interests of users. This will involve system and internal operational environment improvements, messaging, and branding.

Conclusion

Generative AI is rapidly changing the world over the past year or two, raising concerns about its expanded use. While some degree of restraint may be necessary, I hope that this significant movement, which is expected to further enrich human lives, will continue to grow and become a societal infrastructure like the now-ubiquitous internet.