A tracking tool is crucial for startup

Incredible growing startup year over a year some are a success or failure, but we don't talk about that. The startup is a fast-growing company that uses data to drive the growth of any channel with analysis from collecting data from analytics tools.

instead of talks about failure or success, we should focus build the data at the collection stage from your site. Making clear data for the company is hard because you should hire people who are understood as a whole about digital analytics from any channel.

This person should setup up the collection, storing, and visualization, and sharing this data with the stakeholders are needed for analyze what should we do next based on the data.

a popular tool that is most used for analytics for the web is Google Analytics, and now not only for the web, google analytics 4 are compatible for apps too, so you can measure the user from web and app at one data.

If you want to setup a more advanced tracking website is used Google Tag Manager, this tool helps the webmaster to manage all analytics tracking in one tag management. In my company roomme, we have used that tool to track user engagement until conversion. So learn digital analytics is fascinating because we should understand the marketing and help other team