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Kamakura Shirts’ "Ultimate Samue": A Perfect Blend of Tradition and Modernity, Returning to Roots with Innovative Branding [AdverTimes]
What sets enduring brands apart is their unwavering respect for their origins—the place and principles where they began. These brands continually adapt to the present while keeping an eye on the future, all while maintaining a consistent pr
Elly’s Pastry: The Japanese-Inspired Fruit Sandwich Quietly Taking Over NYC: Smart Comfy NYC [Nikkei Cross Woman Terrace]
Is a Japanese fruit sandwich quietly becoming the latest food trend in New York City? After seeing a photo of a cream-filled strawberry sandwich featured in the renowned online food media outlet Eater, I couldn’t resist heading to the shop
A Brand's True Essence: The Promise It Keeps: Why ovgo Baker Earned Its B Corp Certification (Part 3) [AdverTimes]
In the first and second parts of this series, we explored the background behind ovgo Baker's pursuit of B Corp certification, the significance of the certification, and the detailed process involved in achieving it. Now, in this final insta
A Brand's True Essence: The Promise It Keeps: Why ovgo Baker Earned Its B Corp Certification (Part 2) [AdverTimes]
In the first part of this series, we explored the background behind ovgo Baker's pursuit of B Corp certification. In this middle segment, I'll delve into the significance of this certification and the challenges faced during the process. Th
A Brand's True Essence: The Promise It Keeps: Why ovgo Baker Earned Its B Corp Certification (Part 1) [AdverTimes]
There is a company called ovgo Baker that manufactures and sells vegan American cookies. They began their activities in 2019, formalized as a corporation in May 2020, and opened their first store in Nihonbashi Kodemmacho in 2021. Despite th
Simone Biles' Leadership: Redefining the Image of Athletes [Forbes JAPAN]
The Tokyo Olympics are coming to a close. While this year's Games have been challenging with no clear "norm," certain events have marked significant steps toward changing the culture of athletes. One such event was Simone Biles, the ace of
Why Former Olympian Princess Anne of Great Britain's Video Message Will Touch Your Heart [Forbes JAPAN]
"This is your Olympics. It will be different. But that's not what matters to you. Savor the Olympics, and most of all, enjoy them." These are the words of Princess Anne of Great Britain, President of the British Olympic Committee, in a vid
Vinyl Revival x City Pop Boom = The Popularity of FACE Records NYC [JMCA web+]
https://plus.jmca.jp/newyork/newyork2.html Japanese original text In recent years, two significant trends have emerged in the global music scene, particularly in New York. One is the resurgence of vinyl records, and the other is the reviva
Trends in the New York Business World: The Importance of DEI and Branding [JMCA web+]
https://plus.jmca.jp/newyork/newyork1.html Japanese original text The business scene in New York is constantly evolving. One of the most notable focuses in recent years is "DEI" - Diversity, Equity, and Inclusion. DEI aims to ensure that e
Shohei Ohtani Appears in Times Square: Spreading "Oi Ocha" Worldwide [AdverTimes]
An iconic advertisement has appeared in one of the most expensive advertising spaces in the world—Times Square in New York. Known for its abundance of ads and high impact, the LED display at One Times Square, where the New Year’s Eve ball d
ONIGIRI Craze in NYC! Aspiration Drives Sales Why Breaking Free from Japanese Norms is Essential [AdverTimes]
Recently, ONIGIRI has been attracting significant attention in New York, much like its rising popularity in Japan. At street fairs and events in New York, it's common to see people seeking out ONIGIRI. From spring to summer, when the weathe
Vice President-Elect Kamala Harris Delivers a Victory Speech That Captivates Diverse Audiences [AdverTimes]
Kamala Harris has become known as the woman who shattered the glass ceiling, becoming the first female, first Black, and first Asian-American Vice President-elect of the United States. Her victory speech on November 7 overflowed with messag
Kamala Harris Becomes the First Female Vice President of the United States! What Does Her All-White Outfit in Her Victory Speech Represent? [Precious.jp]
The World Cheers for the Woman Who Shattered the Glass Ceiling Kamala Harris Becomes the First Female Vice President of the United States!What Does Her All-White Outfit in Her Victory Speech Represent?Recently, it was confirmed that Kamala
