Let’s see the response about KAGAMI remote control from the U.S.! Employee Interview vol.2
*This article is a translated version, which was published on December 10, 2023
Our air conditioner remote control, designed for North American use, seamlessly merges with any interior and living space, almost like a mirror. We have named it "KAGAMI"
*KAGAMI is its U.S. product name.
Our previous issue featured an interview with our design engineer, outlining the steps to completing the remote controller development. Don't forget to check out the link provided for further details. 👀
※Vol1のリンクバナーを貼る
Not only were Japanese engineers involved in developing this remote control, but also their counterparts in North America, where the product is distributed. 🌎✨
During our interview, we spoke with a marketing team member from FUJITSU GENERAL AMERICA INC. (FGAI), who played a vital role in the project's development. We discussed the local reception and her thoughts upon project completion.
Part 1: Paying close attention to our North American customers
What was your impression when you first saw KAGAMI?
"The innovative design had a unique atmosphere that set it apart from previous products, making it a perfect fit for both residential and public spaces in North America.
Sophisticated and user-friendly remote controls are highly sought after in the U.S., where market competition is intense. I was genuinely amazed by KAGAMI's sleek design and easy usability."
It's important to consider both looks and usability, right?
What has been the customer response so far?
"Our customers have very well received it, and we have received positive feedback on the appearance and operability!
Personally, I believe the design is both modern and sophisticated.We took a big stride forward with the development of this remote control!"
Part 2: Good design shapes the future
KAGAMI was also selected as an IDEA Award finalist!
How was the response?
"To be chosen as one of the finalists for the IDEA, a renowned design award within the top three in the world, was a fantastic opportunity to engage the American public with our products! In particular, the high evaluation of our design this time also helped improve our customer credibility as a product. We plan to incorporate the results we obtained this time into our future sales and advertising strategies."
Lastly, how do you feel after completing this project?
"It was an exciting experience for us to collaborate between Japan and the U.S. to develop remote controls. We will continue to create more opportunities like this to develop market-specific products and provide products that meet the needs of our customers!"
Thank you very much. Let's continue to work together to realize and expand sales of products that are close to the lives of our customers!
Approximately 80% of our air conditioner sales come from overseas businesses. We constantly strengthen cooperation with our bases worldwide to provide products that meet local needs.
The remote control featured here was chosen as a finalist for "IDEA 2023" in the United States, one of the top three design awards worldwide. It was also the recipient of the "Good Design Award 2022! Motivated by this acknowledgment, we will persist in tackling new endeavors, both in Japan and internationally, and designing products that cater to our customers' needs.
~ Video now available! 🎥~
Other FGAI employees involved in the planning and development of KAGAMI are also available for interviews. Don't miss out on them!
Stay tuned for our next article❤.