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How to write a business plan /part 2

Market Analysis- 
This is the section you will likely learn the most from. It is where you study your competition, define your market and what you will bring to it, recognize trends, and provide insight into the future of your industry. Aside from how you manage finances, this section will be the make or breakpoint in your business. Research it well then when you've done that research it some more.


Organization & Management-
Bob Hayes, an HR manager who works with paper writing service states that employees are the biggest asset to any great company. Here you will diagram each department and the people needed to make it excel. Typical questions answered here are Who will be responsible for your company as a whole? Who will manage day-to-day affairs? Who is going to take care of each responsibility within the organization?


Products & Services-
Obviously no company will succeed without something to offer the marketplace. Even non-profit organizations provide something for even a small group of people. What is it and what are its benefits? If it is a product where will it be made? This is also a good time to give a brief description of what your product will cost to make and how much you plan to sell it for. If you operate a non-profit then where will your money come from and how will you obtain it?


Marketing & Sales-
Now that you have defined what you will offer and who it will be presented to you need to describe how you plan to inform your customers of your new hi-tech widget. Will you be on billboards or is the internet more suited to your industry? What is your sales strategy and how much do you expect to sell? Writing a book is hard. Convincing someone to read it is even harder.


Funding Request-
Silvia Reed, a business developer who works with Essay Zoo says that not every business is fully funded before the doors swing open. In fact, most businesses require some source of outside capital to begin or grow their operations. How much do you need? What will you do with the money? And most importantly when will you pay back the bank or when will investors begin to see a return on their investment?


Financial Projections-
If the Market Analysis is the most in-depth part of your business plan then the Financial Projections are the most tedious. Every cost, every bill, every penny will need to be accounted for and this is where you do it. What are your projected daily operating costs and sales goals? What are your monthly fixed and variable costs? How much money do you need just to stay afloat and how long do you project it will take to turn your first profit? Typical projections include daily/weekly cash flows, monthly gross and net amounts, and year-to-year growth margins.
Twice as many people are able to triumphantly secure capital and raise funds than people without a business plan. 


Concurrently 20% more companies on average have been shown to grow their current business with the help of a well thought out plan than without. Any plan can seem daunting when looked at from a distance but remembering to take a deep breath and attack each individual section one at a time will help to gain much-needed funding and uncover the minor details that will make a major difference in the success of your company. Remember, the journey of a thousand miles begins with a single step. Hopefully, the advice in this column has helped you take a step in the right direction.

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