LONDONERS' WAY#5 Our Lifeline; Smartphones

What I was worried about at first when I'd decided to go abroad was a telephone because this device has become one of the most important things to live with in this world nowadays. In order to choose the best way, I'd searched on the internet of course by using my smartphone, and then I finally found good stuff on the youtube channel. It was giffgaff. This service is a kind of prepaid mobile network service. It's easy to get SIM cards and quite cheap. So I recommend you to keep your phone number in your country and get a new number for the UK. It uses other mobile networks according to countries by cooperating with other companies. In the UK, the company uses O2's network. This type of business is called MVMO(Mobile Virtual Network Operator). It reduces costs because providers don't have to pay maintenance costs to keep networks.

Honestly, I think there is a difference between huge companies in Japan to it. Of course, they also have MVMO services, which means that some companies have in the same brands, and the others have other brands or invest in other providers. But the definitive difference is a stance of customer communication. Giffgaff structures customer experiences clearly and effectively. 

First, we can get a SIM card easily. In fact, I was given it for free from UAL(University of the Arts London) on the first day. And if you are sure in advance you visit the UK, you can order it from outside of the UK and get it at home. In addition, we don't have to make a contract and use a phone as soon as you purchase a plan. Secondly, they make an effort to improve the brand with customers. On this evidence, they call customers "members" and seek to create a bonded community. We can communicate with operators and ask no matter what you want to know anytime on chat. And operators correspond quickly to solve problems. This feature is common to Revolut* and Monzo*. * I wrote about them the former journal. They're why giffgaff is the best option!

*This journal is based on the project in my school.