The evolution of the Vacheron Constantin brand logo (Part 1) 1755-1883

As a series following the transition of the popular Overseas, we will trace the evolution of the Vacheron Constantin brand logo from its founding to the present.

Vacheron Constantin is known as the oldest watch brand among many watch brands and is 267 years old this year.
By unraveling the evolution of the logo, which is the symbol of this brand, I would like to get a glimpse of why this brand has continued to operate for a long time.
Also, it seems that successive managers (CEOs) who ticked the same time as the brand logo have a great influence on the brand logo design.
Illustrations and photos that are not often found in the catalog will also be posted.

1755

Brand Logo

Logo Features

The name of the founder "Jean-Marc Vacheron" remains the same, and the "-" connected as a compound name * is faithfully engraved.

*The traditional nomenclature is to connect the name of the saint with another name with a hyphen (Jean means St. John, John in English). When this "–" (hyphen) is written in Japanese, it is replaced with "=".