IKEA Case Study SWOT Analysis by Market Experts Is Finally Here!

IKEA is a well-known Swedish company dealing in home decor covering a wide network area. They deal in a variety of home decor such as furniture, home accessories, kitchen furniture, etc. For a better understanding of the brand, it is important to understand their strategies to withstand in the marketplace.
 
The reason why IKEA case study help  is given by the market experts of Global Assignment Help Australia in this write-up to help the students get an insight into the brand. Let us understand the SWOT of IKEA in detail:
 
STRENGTH
 
1. Research: They have a team of experts to do proper market research that helps in defining strategies to be made for the selling of products.
 
2. Designs: There are countless designs available with IKEA, which makes it easier for the customers to choose from for their house.
 
3. Affordable price: The price plays a major role in making the buying decision easy for the customers. The affordability of IKEA products hence becomes their strength.
 
4. Goodwill of brand: They have built a very good image in the marketplace- the reason why they are sustaining and yet have expanded in different countries as well.
 
WEAKNESS
 
1. Negative press: The negative news published created a bad impact on the brand’s image.
 
2. Less social media presence: There is a very low presence of the brand on social media, which can be a lacking point of the brand.
 
OPPORTUNITY
 
1. Expansion in different countries: Since it has built a good image in the market. There are various countries where its presence is still not there, so they can expand in such countries.
 
2. Online Market: They can change with the evolution of technology and make their online presence as well to grow further.
 
3. Cross-selling of grocery business: IKEA does have a grocery business as well; therefore, to expand the business, they can do cross-selling of the same to make it grow.
 
4. Green Marketing: Since they are into the furniture business, they can adapt green marketing to ensure the optimum utilization of resources.
 
THREATS
 
1. Increasing competition: There is a huge competition in the market with the products, which can be challenging for IKEA.
 
2. Online Shopping: The increasing inclination of customers on online shopping creates a challenge for its USP.
 
The above is the SWOT analysis of IKEA to understand the business as well as market performance. If you are making a document on IKEA, then SWOT is one of the aspects to help you with.
 
But, in case you need assistance with the complete document, then do not worry; you can avail yourself services from Global Assignment Help Australia, giving the best services with that of IKEA case study SWOT analysis. They will help you in making the document with perfection and improve your grades as well.