[Interview with SOFUBI artist 1] The insistence of art SOFUBI Takeyama Noriya x MinMin x Toy's King Popular with "Amabie Kois", "Koijaras", etc! [Shina Ginza]

This time, I'm really excited about this project!

When you speak of art SOFUBI, it's Mr. Takeyama Noriya! And now we have a
conversation with a female artist whose popularity is rising rapidly, Ms. MinMin, with Mr. Takeyama being an advisor! The dialogue became reality! Thank you so much!

The details are on YouTube!

First of all, I'd like to ask about art SOFUBI and its future developments, but first I would like to introduce [Ginza shina] which provided us with this shooting location.

This is [Ginza shina], which conveys the beauty of Japan! (shina=goods)

[shina] is "A new kind of art gallery, dedicated to Japan, inherits the beauty of its traditional crafts, and nurturing it in new directions".

There are traditional Japanese crafts, modern pop art, and a wide range of subcultures, making it a place where Japanese culture and traditions come together.

The floor is divided into the 1st floor and the 2nd floor,

the 1st floor is a peaceful Japanese space centered on traditional Japanese crafts! Works by various artists such as "Kutani ware artist", bamboo crafters", "metal crafters", "glass crafters", "Kyoto lacquerware artists", "Wajima lacquerers", "maki-e lacquerers", "potters", and many other artists' works are lined up, and you can even buy them!

The 2nd floor is a pop-up space where you can enjoy original artworks fused with Japanese crafts under the theme of subculture with a sense of the future! SOFUBI, figures and apparel are all lined up in a row! The basic color scheme is white, creating a futuristic space.

This is truly an art gallery filled with the past, present and future of beautiful Japanese crafts!

インデックスShina Ginza

As for the dialogue,

[About the work]

[As an artist]

[The message]

they were able to divide their talk into 3 major categories!

Dialogue and more information, please visit YouTube♪

Last but not least, I would like to introduce Mr. Takeyama Noriya.

This year marks the 27th anniversary of Takeyama Noriya's career as an artist.

Born in Tokyo in 1964.
Influenced by the graphic images (monsters, cartoons, commercials) of the 1960s and 1970s in Tokyo, Japan.

Joined "Takara Corporation" in 1986.
Assigned to the Rika-chan Section.
Learned how to create characters under a historical product called "Rika-chan" that represents Japan.
Contributed to the product planning of "Koeda-chan".
In 1989, he received The 1st Excellence Award in Sony Creative Character Contest.
In 1992, he became a freelance illustrator.

Developed products at "Uchu Hyakka", a general store popular among young people and high school girls.
He became the most popular.
In 2001, he became the artist and in charge of "secret" for the second Bearbrick.
Became a hot topic.
Participated in the "Blythe Fashion Show".
His designs were highly evaluated and commercialized as "Petite Blythe".
He also created the character design, world view and story of the poisonous mushroom character "Dokukkino" for adult figure fans, based on his previous character "Koeda-chan".

In 2007, Kodansha released a picture book.
In 2008, he released "Koedarian", a project to make "Koeda-chan" for adults.
Other representative works include the frog-duck character "poolys", the small doll world "Lilliput Livins", and the black cat actress character "Catrine Cat Walk".

He is an artist who sends out messages to the world through the "cute" characters he creates.

This will be the first installment, and the second installment will be up soon.

In the second installment, we will be introducing new products and asking them to draw illustrations of "instant" products to see if they will actually be
commercialized!

I hope you'll enjoy it♡