Chiropractic Marketing Ideas - Dr. Angus Pyke. 【StudyNote】

【ソース: Youtube - Angus Pyke】
https://www.youtube.com/watch?v=V1m3AIxpKok&t=641s  

動画概要: 
視聴者の質問に対するDr.Angus Pykeのアドバイス動画。
質問: 近隣に初診料60%オフなどを謳い、SNSで宣伝するライバル店が出てきて、新患数が減ってきました。どう立ち向かうべきですか？

1. Gratitude and Focus on Existing Patients:

• Emphasize the importance of appreciating current patients.

• Highlight the idea that being grateful for what one has can attract more positive outcomes.

2. Differentiation from Competitors:

• Instead of competing on price, focus on what makes the practice unique.

• Use feedback from patients to understand and communicate the practice's unique value proposition.

• Avoid playing the same game as competitors and find ways to stand out.

3. Patient Surveys for Insights:

• Ask patients how they describe the practice to friends, the main benefits they receive, and what makes the practice different.

• Use the language and feedback from patients to shape marketing messages.

4. Effective Communication and Marketing Content:

• Use patient feedback to create content that highlights the practice's unique strengths.

• Share helpful information addressing common health issues and solutions.

• Integrate social proof, such as experience and patient testimonials, into marketing materials.

5. Exploring Offline Marketing Opportunities:

• Identify and engage with community groups, corporate entities, and other local organizations for talks and joint ventures.

• Leverage patient connections to find opportunities for community outreach.

6. Value Over Discounts:

• Emphasize providing value and solving problems rather than offering discounts.

• Position the practice as a high-quality, trusted provider rather than a low-cost option.

7. Practical Steps for Implementation:

• Survey patients and gather valuable feedback.

• Focus on creating content that addresses patient needs and highlights what makes the practice unique.

• Explore opportunities for offline engagement through community and corporate groups.

• Maintain a mindset of gratitude and continuous improvement.

My Action Plan and Goal

Action Plans: 既存の患者様にGoogleレビューを書いてもらうことでフィードバックとSEO対策を同時に行う。
現在のレビュー数が書かれたクリニック内のポスターに、目標数と期限を書き込み、ゲーム性を持たせる。

Goal: 週3件x4週間=12件のレビューを増やす(2店舗それぞれ12件ずつ)
期限: 7月31日