Chiropractic Marketing Ideas - Dr. Angus Pyke. 【StudyNote】
【ソース: Youtube - Angus Pyke】
https://www.youtube.com/watch?v=V1m3AIxpKok&t=641s
動画概要:
視聴者の質問に対するDr.Angus Pykeのアドバイス動画。
質問: 近隣に初診料60%オフなどを謳い、SNSで宣伝するライバル店が出てきて、新患数が減ってきました。どう立ち向かうべきですか?
1. Gratitude and Focus on Existing Patients:
Emphasize the importance of appreciating current patients.
Highlight the idea that being grateful for what one has can attract more positive outcomes.
2. Differentiation from Competitors:
Instead of competing on price, focus on what makes the practice unique.
Use feedback from patients to understand and communicate the practice's unique value proposition.
Avoid playing the same game as competitors and find ways to stand out.
3. Patient Surveys for Insights:
Ask patients how they describe the practice to friends, the main benefits they receive, and what makes the practice different.
Use the language and feedback from patients to shape marketing messages.
4. Effective Communication and Marketing Content:
Use patient feedback to create content that highlights the practice's unique strengths.
Share helpful information addressing common health issues and solutions.
Integrate social proof, such as experience and patient testimonials, into marketing materials.
5. Exploring Offline Marketing Opportunities:
Identify and engage with community groups, corporate entities, and other local organizations for talks and joint ventures.
Leverage patient connections to find opportunities for community outreach.
6. Value Over Discounts:
Emphasize providing value and solving problems rather than offering discounts.
Position the practice as a high-quality, trusted provider rather than a low-cost option.
7. Practical Steps for Implementation:
Survey patients and gather valuable feedback.
Focus on creating content that addresses patient needs and highlights what makes the practice unique.
Explore opportunities for offline engagement through community and corporate groups.
Maintain a mindset of gratitude and continuous improvement.
My Action Plan and Goal
Action Plans: 既存の患者様にGoogleレビューを書いてもらうことでフィードバックとSEO対策を同時に行う。
現在のレビュー数が書かれたクリニック内のポスターに、目標数と期限を書き込み、ゲーム性を持たせる。
Goal: 週3件x4週間=12件のレビューを増やす(2店舗それぞれ12件ずつ)
期限: 7月31日
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