Yappli CRM installed in All Hearts Company Official App / Using mobile app as a hub to employ data in promoting company DX (Digital Transformation)

Yappli, Inc., a company providing a no-code mobile app platform, Yappli (Headquarters: Minato-ku, Tokyo, Japan, Representative Director and CEO: Yasubumi Ihara, hereinafter “Yappli, Inc.”), announced on Friday, January 21, 2022, that it has provided development support to All Hearts Company Inc. (Headquarters: Nagoya, Aichi prefecture, Representative Director and CEO: Yutaka Yomoda, hereinafter “All Hearts Company”) for the “All Hearts Company Official App” with the implementation of Yappli CRM.

■ Renewal of ‘‘All Hearts Company Official App’’
All Hearts Company manufactures and sells breads and sweets for several popular brands, such as‘‘Neko Neko Shoku Pan’’ and ‘‘HEART BREAD ANTIQUE,’’ etc.

With this revision, the app was renewed and upgraded to include a membership card that can be used in all stores of All Hearts Company, including those for the 2 brands mentioned above*. Customers, by presenting the app at the point of purchase, can earn miles based on the purchase amount. In addition, it enhances the customer experience for fans of the All Hearts Company brands with a variety of features, such as an online store with easy navigation, the latest news from the various brands, store information, and app-exclusive special coupons.

*This app was released on Dec. 1st, 2021.

▼Download All Hearts Company Official App here
https://yappli.plus/allheartscompany 

◼️ Launching membership card with Yappli CRM
The membership card on the ‘‘All Hearts Company Official App’’ is made possible by Yappli CRM, which is a new CRM that can be used just by downloading the app. Yappli CRM allows the issuance of membership cards by simply obtaining customers’ information from the app’s form.

The number of downloads, after the app’s release on December 1st, 2021, has already exceeded 100,000. Yappli, Inc. will continue to provide content that meets users’ needs and focus on data utilization.

Comment from All Hearts Company:
With the initial version of the app, although its design reflected the aesthetic of the brand and was well received by customers, there were issues with enhancing the customer experience and utilizing customer data. This time, by utilizing Yappli / Yappli CRM, it enables us to provide our customers an enriched experience together with data utilization. In the future, we would like to provide a richer customer experience by improving customer surveys and more personalized communication.

For more information about Yappli CRM, please click the link below.
https://yapp.li/crm/

◼️ KIYONO, Inc. provides comprehensive support for digital marketing

All Hearts Company, with its vision to become the No.1 DX / Marketing Company in the food industry, has selected KIYONO Co., Ltd, a company that provides development support for “a more convenient, comfortable and enjoyable customer experience,” as its comprehensive DX consulting partner.

KIYONO has not only provided support for this smartphone app renewal, but also for its POS system, CDP, EC site, WEB site, etc., by providing assistance in infrastructure construction and marketing consulting to further enhance All Hearts Company’s communication with every single one of its customers.

Comment from KIYONO:
We want every All Hearts Company’s customer, regardless of whether they are online or in-person, to have a better customer experience. In order to provide that, a bridge between physical stores and the online world is indispensable and smartphone apps are an essential tool for that. The 3 main reasons we chose Yappli, Inc. after reviewing several other app vendors are the followings:

①Scalability to quickly grasp the rapidly changing market needs and speedy update.
②No-code, an easy-to-use management screen that enables smoother internal operations.
③Realization of one-to-one communication with Yappli CRM and access to numerous features including point system.

With the installation of Yappli / Yappli CRM, we believe that we can further accelerate communication between customers and companies, leading to a better customer experience.

■ About KIYONO, Inc.
Since its establishment in January 2017, the company has been promoting support for data marketing as a whole, including CDP / MA implementation, consulting, and operational support, and in 2019 was awarded as the best partner by Oracle Japan, making it a leading company in data marketing, especially CDP / MA implementation. In addition, in August 2020, it received investment from SC Digital Media K.K., a wholly owned subsidiary of Sumitomo Corporation, which will further strengthen the structure and promote one-to-one marketing using ‘MAGNET CDP’ based on the know-how accumulated through the implementation of CDP/MA for many customers.

【Overview of MAGNET CDP】：https://www.magnet-cdp.com/

Headquarter ：3-8-7-3F Sendagaya, Shibuya-ku, Tokyo, Japan
Business activities ：Data marketing business using ‘MAGNET CDP’
URL ：https://kiyono-co.jp/

■ About Yappli（https://yapp.li/)
Yappli is an app platform that provides no-code (no programming required) mobile app development, operation, and analysis. More than 550 companies have used Yappli to address issues across a wide range of industries, from marketing support for stores and e-commerce, to internal DX (Digital Transformation) to renew communication via mobile within the company and with business partners, to back office and school support.

《6 features of Yappli, the app platform》
①Speedy development: Quickly develop native apps for iOS and Android without coding.
②Easy to use: Update with intuitive operations. Changes can be previewed before implementation.
③A variety of push notifications: Personalize various push notifications to target users by area and attributes.
④Advanced data analysis: Analyze data, based on user behavior and actions. Can be integrated with in-house data.
⑤Cloud based and evolving: Over 200 feature improvements a year. Instantly updated to the latest OS.
⑥Success support: Our specialized team, committed to client success, will provide support in employing Yappli to attract customers.

■ Yappli, Inc.

Headquarters: 41F Sumitomo Fudosan Roppongi Grand Tower, 3 Chome-2-1 Roppongi, Minato City, Tokyo 106-6241
Osaka office: 27F Namba Skyo, 5 Chome-1-60 Nanba, Chuo Ward, Osaka, 542-0076
Fukuoka office: WeWork, 1 Chome-1-29 Daimyo, Chuo Ward, Fukuoka, 810-0041
Representative Director and CEO: Yasubumi Ihara
Business description: Development and provision of mobile app platform, Yappli and no-code Customer Management System, Yappli CRM.
URL: https://yappli.co.jp

【CONTACT】
Yappli, Inc. PR department Kiyono
EMAIL：pr@yappli.co.jp