Yappli Launches "Yappli Lite," a New Plan for Small Businesses
Build a mobile app for ¥39,800 per month with no initial fee
Yappli, Inc., a company providing a no-code mobile app platform Yappli, (Headquarters: Minato-ku, Tokyo, Japan, Representative Director and CEO: Yasubumi Ihara, hereinafter “Yappli, Inc.”) announced the launch of a new plan "Yappli Lite" on April 21, 2022 to support the growth of small businesses.
■ Background
Yappli is an app platform that provides no-code mobile app development, operation, and analysis. More than 600 companies have used Yappli to address issues across a wide range of industries. In addition, the total number of downloads of apps on Yappli has exceeded 100 million, indicating that apps are used widely in people’s daily lives.
We have received many inquiries about app development as a means to secure online customer touch points and to increase engagement, but an increasing number of inquiries have come from small business owners. The types of businesses and industries vary widely, from community-based cafes, beauty salons with multiple stores, online stores offering a selection of specialty items, to local media promoting community revitalization, but we found common obstacles.
“We want to implement promotional measures for repeat customers, but our hands are full just trying to attract new customers.”
“Our budget and staff members are limited, so we can’t devote that much cost and resources to manage an app.”
“We don’t have a tech-savvy engineer on our team.”
Therefore, we have decided to launch a new plan, “Yappli Lite'' catered to small businesses.
■ Overview of Yappli Lite
Yappli Lite is a plan catered to small businesses such as local stores and sole proprietorships, packaging just the essential features with no initial fee at a ¥39,800 (excluding tax) monthly fee. By building the app yourself, you can minimize both the initial and running costs.
<Pricing (excluding tax)>
Monthly fee: ¥39,800 / month
Annual fee: ¥34,800 / month, ¥417,600 / year
<Overview>
No initial fee
Compatible with iOS and Android OS
Unlimited distribution of push notifications
Access to basic features of Yappli Enterprise Plan
Includes dashboard
Includes preview app (*1)
Number of monthly users: up to 10,000 users (*2)
Support for first-time app store submission (*3)
Online and email support
(*1) Available for Android at the moment, iOS version will be coming soon
(*2) Monthly users refers to the number of active users per month.
(*3) Customers are required to register as a developer (separate fee) at each app store prior to submission.
■ Highlights
Yappli Lite has the following 4 key features.
Tailored Templates for a Wide Range of Industries
Templates are developed by professional mobile app designers. By using a base design and features selected to match the characteristics of each industry, you can get started easily even if you have never built a mobile app before.
Intuitive, No-Code Content Management System (CMS)
Yappli Lite also includes a no-code (no programming required) management screen, a special feature of Yappli that enables intuitive operation. Users can create mobile apps tailored to their businesses with simple drag-and-drop of texts and images. Even after releasing mobile apps to the public, you can update them easily as if you are posting on social media or a blog.
App Store Submission Support
We will provide support in submitting your mobile app to the App Store (iOS) and Google Play (Android). Even if you have no expertise in releasing an app, you will be able to release it and distribute it to your users.
Send Push Notifications at Anytime
Push notifications are a popular feature with high market reach in attracting customers and distributing information, which have a direct impact on sales. Messages can be sent anytime you want, without any limits on distribution frequencies.
■ Use Cases
Information Distribution
Connect directly with users through the most familiar channel of contact, the smartphone. We will support distribution of all types of information, such as news and event promotion.
Promoting Store Visits
We will help increase customer traffic to your stores through a variety of features such as campaign announcements and sales promotions with coupons.
Online Stores
Optimize your online stores for smartphones. Enhance mobile shopping experience and boost sales.
Our templates cover a wide range of industries that have been in demand by small businesses.
Media / Publications
Local Communities
Influencers / Creators
Restaurants / Cafes
Beauty Salons / Treatments
Travel / Leisure
Gyms / Classes
Stores / Specialty Shops
Fashion
Interior / Household Goods
Schools
Food and Beverage
Beauty Products / Cosmetics
Hobbies / Sports
Yappli Lite also offers multi-purpose templates that can be applied by any industry. We will continue to expand our templates upon requests.
■ Getting Started with Yappli Lite
Yappli Lite is self-serve, allowing you to create an account directly from the website and build an app after a free trial period. To publish your app to the public, you can make a payment with a credit card on Yappli Lite purchase page. The entire process is completed online, from trial and purchase to release.
After creating an account, you can publish your mobile app in just 3 steps.
Step 1: Select a template
Step 2: Edit the content
Step 3: Submit your app to the store
If you are interested, you can sign up below and start your free 14-day trial.
https://yapp.li/lite/
■ About Yappli（https://yapp.li/)
Yappli is an app platform that provides no-code (no programming required) mobile app development, operation, and analysis. More than 600 companies have used Yappli to address issues across a wide range of industries, from marketing support for stores and e-commerce, to internal DX (Digital Transformation) to renew communication via mobile within the company and with business partners, to back office and school support.
《6 features of Yappli, the app platform》
①Speedy development: Quickly develop native apps for iOS and Android without coding.
②Easy to use: Update with intuitive operations. Changes can be previewed before implementation.
③A variety of push notifications: Personalize various push notifications to target users by area and attributes.
④Advanced data analysis: Analyze data, based on user behavior and actions. Can be integrated with in-house data.
⑤Cloud based and evolving: Over 200 feature improvements a year. Instantly updated to the latest OS.
⑥Success support: Our specialized team, committed to client success, will provide support in employing Yappli to attract customers.
■ Yappli, Inc.
Headquarters: 41F Sumitomo Fudosan Roppongi Grand Tower, 3 Chome-2-1 Roppongi, Minato City, Tokyo 106-6241
Osaka office: 27F Namba Skyo, 5 Chome-1-60 Nanba, Chuo Ward, Osaka, 542-0076
Fukuoka office: WeWork, 1 Chome-1-29 Daimyo, Chuo Ward, Fukuoka, 810-0041
Representative Director and CEO: Yasubumi Ihara
Business description: Development and provision of mobile app platform, Yappli and no-code Customer Management System, Yappli CRM.
URL: https://yappli.co.jp
【CONTACT】
Yappli, Inc. PR department Kiyono
EMAIL: pr@yappli.co.jp
TEL: 050-1745-4529
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