Yappli Announces Capital and Business Alliance with Fuller, Inc.

■ Background
Yappli, Inc. and Fuller, Inc. share a common mission to lower technological barriers and deliver exceptional digital experiences to a wide audience. Yappli’s mission is "Making digital transformation easier," while Fuller's mission is "Delivering people-centered digital solutions to everyone." Both companies have been deeply involved in the app development field, supporting mobile digital transformation (DX) for numerous companies over the past decade since the advent of smartphones.

Yappli, Inc. offers a no-code (programming-free) app development platform called “Yappli,”  which supports rapid and efficient app development, operation and analysis for companies. Yappli has launched over 800 apps, significantly contributing to the advancement of mobile digital transformation (DX) for many businesses.

Conversely, Fuller, Inc. operates a "Digital Partner Business," collaborating with clients to build their businesses through comprehensive digital support. From data analysis and strategy planning to design, development, and operations, Fuller consistently provides high-quality, bespoke solutions tailored to each client’s needs.

Through this capital and business alliance, we will combine our app development platform "Yappli" with Fuller's advanced craftsmanship to enhance the value we provide to our clients. By integrating the expertise and assets that both companies have accumulated in app development, operation, design, analysis, and consulting, we will offer extraordinary value-added mobile DX services. Together, we aim to lead the Japanese app development market and accelerate digital transformation (DX) for companies. 

■ Future Service Offerings
Through this capital and business alliance, we will combine the no-code app platform "Yappli" with Fuller's advanced craftsmanship to enhance the value of corporate app development and operations, focusing on the following three main collaborations: 

1. Mutual Collaboration in Core App Development Areas
By leveraging Yappli's strength in no-code app development and Fuller's expertise in bespoke app development, we aim to deliver optimal services tailored to client needs and budgets. Additionally, we will jointly host seminars and events to enhance customer acquisition through sales activities.

2. Enhancement of App Growth Support
By integrating Yappli's expertise gained from operating over 800 apps with Fuller's app market analysis service "App Ape," we will further strengthen app marketing by leveraging the strengths of both companies.

3. Strengthening Structure Through Talent Development
By sharing the knowledge and expertise of both companies' engineering and design teams, we will build a stronger collaborative structure. 

Beyond these initiatives, we will work together across various fields to contribute to the advancement of the app development market and support the business growth of our client companies.

■ Statements from Representatives

Yasubumi Ihara, Representative Director and CEO of Yappli, Inc. 
I am thrilled about the opportunity to partner with Fuller, a company that has pioneered this market alongside us since the early days of mobile app development. I have long admired and respected Fuller, Inc. for their advanced app development, which focuses on user experience and design, and I have always hoped to partner with them someday. With this capital and business alliance, we aim to combine Yappli's strength in rapid no-code app development with Fuller's bespoke development expertise to maximize customer value in the mobile DX field. Additionally, we will engage in a wide range of collaborations, including app growth support and talent development through workshops. We look forward to enhancing our services in the mobile DX field through this partnership.

Shuta Shibuya, Founder & Chairman of Fuller, Inc. 
We have long held a sense of familiarity and respect for Yappli, a fellow leader in app development. I am delighted that this partnership has come to fruition. Over the past decade, Yappli and Fuller have each taken different approaches since the early stages of the mobile app market, resulting in distinct strengths: Yappli excels in rapid no-code app development, while Fuller specializes in tailored solutions for individual customers. These complementary strengths will enable us to provide optimal solutions to our clients. By leveraging each other's strengths, we aim to collaborate effectively to further develop the mobile app market and promote mobile DX across Japan.

■ About Fuller, Inc. 
Company name: Fuller, Inc. 
Offices: 
Kashiwanoha Headquarters: KOIL Block148-2 Kashiwa-no-ha Campus 178-4 Wakashiba Kashiwa City, Chiba
Niigata Head Office: NINNO PLAKA2 1-2 Sasaguchi Chuo Ward Niigata City, Niigata
Representatives: Shuta Shibuya, Founder & Chairman, Masashi Yamazaki, President 
Date of incorporation: November 15th, 2011
Business description: Digital Partner Business
URL：https://en.fuller-inc.com/

■ Yappli, Inc. 
Headquarters: 41F Sumitomo Fudosan Roppongi Grand Tower, 3 Chome-2-1 Roppongi, Minato City, Tokyo 106-6241
Area offices: 8F Grand Front Osaka North Building (Osaka), WeWork Daimyo (Fukuoka)
Representative Director and CEO: Yasubumi Ihara
Business description: Development and provision of mobile app platform Yappli, Yappli CRM and Yappli UNITE
URL: https://yappli.co.jp/ 

■ About Yappli（https://yapp.li/)
Yappli is an app platform that provides no-code (programming-free) mobile app development, operation and analysis. More than 700 companies have used Yappli to address issues across a wide range of industries, from marketing support for stores and e-commerce, to internal DX (Digital Transformation) to renew communication via mobile within the company and with business partners, to back office and school support.