Yappli Launches “Yappli for Retail App Ads” - One-Stop Support for Campaign Design, Ad Menu, and Ad Operations that Drive Direct In-App Purchases
Yappli, Inc. (Headquarters: Minato-ku, Tokyo, Japan, Representative Director and CEO: Yasubumi Ihara, hereinafter “Yappli, Inc.”), a company providing a no-code mobile app platform Yappli, announced the launch of its retail media business "Yappli for Retail App Ads" aimed at maximizing revenue for retailers and distributors on Monday, May 15, 2023. This service leverages the apps of retail and distribution companies as information media platforms to deepen customer relationships. It offers comprehensive support for campaign design and ad placement, providing a one-stop solution that covers everything from campaign design to operations.
■ Background and Objectives
The e-commerce operations of global retail giants like Amazon and Walmart have experienced remarkable growth, leading to the widespread adoption of "retail media" in the United States. Retail media refers to various media channels, such as apps and digital signage, operated by retail and e-commerce businesses. With the increase in digital touchpoints between customers and retailers, these businesses have increasingly leveraged their own media platforms for advertising purposes. As a result, retail media has emerged as a prominent third player, alongside search engines and social media, contributing to brand awareness and driving purchases.
In recent years, there has been an increasing awareness and interest in retail media in Japan. The strengthened regulations on third-party cookie usage by Apple and Google have prompted a shift in focus towards utilizing first-party data within companies' own media platforms. This shift replaces the traditional reliance on third-party cookies for advertising delivery and measurement. Furthermore, the significant changes in consumer purchasing behavior resulting from the impact of the COVID-19 pandemic have accelerated the transition from offline to online shopping, serving as an additional contributing factor.
Yappli offers an intuitive user interface (UI) that provides seamless updates and freedom of design to empower the value of apps that are evolving into the primary retail media for retail businesses. This commitment has resulted in a strong user engagement, leading to a substantial monthly page view (PV) and a proven track record of supporting a multitude of app development projects.
In response to the expanding retail media advertising market, Yappli is introducing its new retail media business, Yappli for Retail App Ads, offering a comprehensive range of services from app development to growth support. By providing this integrated solution, Yappli aims to contribute to the creation of effective advertising solutions for advertisers and maximize revenue for retail and distribution companies.
■ Service Overview
Yappli for Retail App Ads is a service that enables campaign design tailored to the customer journey, leading to direct purchases and service usage. By utilizing the first-party data available in their own apps, it empowers retail and distribution companies to maximize revenue and optimize advertising effectiveness.
＜Promotional Examples of Yappli for Retail App Ads＞
Yappli's strength lies in its ability to maintain user engagement through various methods, even beyond the in-app interaction phase. This includes delivering retargeting ads through digital signage placed in store and social media, enabling the implementation of appropriate promotions tailored to user behavior in each phase.
In addition, the new service offers mechanisms that not only provide diverse touchpoints but also enhance users’ purchasing motivation. Leveraging Yappli, Inc.’s expertise in app UI/UX and design, it utilizes the various features available in Yappli to implement and execute promotions tailored to the specific goals of each campaign and the needs of users, from planning to operation.
＜Features of Yappli for Retail App Ads>
1.Precise target reach
Ad placement on the official app interface, which is viewed by many customers just before visiting the store.
2.High campaign engagement rate
Information remains in the app for a certain period, resulting in high coupon usage and campaign participation rates.
3.Compelling and immersive appeal
Combining location-based targeting and in-store signage to create a powerful appeal for products.
4.Visualizing cost-effectiveness
Detailed performance verification enables continuous improvement activities.
For more information about the service details and case studies, please contact us.
■About Yappli（https://yapp.li/)
Yappli is an app platform that provides no-code (no programming required) mobile app development, operation and analysis. More than 600 companies have used Yappli to address issues across a wide range of industries, from marketing support for stores and e-commerce, to internal DX (Digital Transformation) to renew communication via mobile within the company and with business partners, to back office and school support.
《6 features of the Yappli app platform》
① Speedy development: Quickly develop native apps for iOS and Android without coding.
② Easy to use: Update with intuitive operations. Changes can be previewed before implementation.
③ A variety of push notifications: Personalize various push notifications to target users by area and attributes.
④ Advanced data analysis: Analyze data based on user behavior and actions. Can be integrated with in-house data.
⑤ Cloud based and evolving: Over 200 feature improvements a year. Instantly updated to the latest OS.
⑥ Success support: Our specialized team, committed to client success, will provide support in employing Yappli to attract customers.
■ Yappli, Inc. (https://yappli.co.jp/)
Headquarters: 41F Sumitomo Fudosan Roppongi Grand Tower, 3 Chome-2-1 Roppongi, Minato City, Tokyo 106-6241
Osaka office: 27F Namba Skyo, 5 Chome-1-60 Nanba, Chuo Ward, Osaka, 542-0076
Fukuoka office: WeWork, 1 Chome-1-29 Daimyo, Chuo Ward, Fukuoka, 810-0041
Representative Director and CEO: Yasubumi Ihara
Business description: Development and provision of mobile app platform Yappli and no-code customer management system Yappli CRM.
【CONTACT】
Yappli, Inc. PR department Arakawa
MAIL：pr@yappli.co.jp
TEL：050-1751-6521
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