Yappli, introduced by Mitsubishi Shokuhin Co., Ltd., the largest food wholesaler in the food industry ~Providing mobile app that “contributes to the sustainable society through food business”~

Yappli, Inc. (Headquarters: Minato-ku, Tokyo, Japan, Representative Director and CEO: Yasubumi Ihara, hereinafter “Yappli, Inc.”) announced that it has provided development support to Mitsubishi Shokuhin Co., Ltd., the leading food wholesaler in the food industry (Headquarters: Bunkyo-ku, Tokyo, Japan, Representative Director: Yutaka Kyoya, hereinafter “Mitsubishi Shokuhin”) for the company official BtoB mobile app, “Shokuhiunto!!”

■Tools to support “contributing to the realization of a sustainable society through food business”

Mitsubishi Shokuhin, has published its purpose as “contributing to the realization of sustainable society through the food business” and aims to accomplish it by “evolving into a next-generation food distributor” in the Medium-Term Management Plan 2023 which began in 2021. In order to advance the means of information distribution and business meetings for the food industry personnel, we have decided to employ a digital tool and release a mobile app called “Shokuhinto!!”

■Aiming to be a food concierge, providing useful information for business operations anytime, anywhere

“Shokuhinto!!” aims to be the “concierge” for those involved in the food industry, providing useful information for business operations in a form that can be accessed anytime, anywhere.

Key Features:

1. Distributing information to food industry personnel
We will not only provide information about food industry trends and marketing, but also introduce and propose digitalization strategies, Mitsubishi Foods’ original products, and BtoC contents that can be used for a wide range of purposes from daily business operations to management.

2. Integrating Mitsubishi Foods exhibition “Diamond Fair”
We will provide information on the Diamond Fair, the largest annual event, and plan to share information / exhibition materials before and after the event.

3. Digital Catalog
In the spring of 2022, we will release a digital catalog that utilizes video to enhance the searching capability of product information.

Download Mitsubishi Shokuhin Official BtoB mobile app “Shokuhinto!!” from the following QR code.

Comment from Mitsubishi Shokuhin

The “Shokuhinto!!” project started as a registration tool for the Diamond Fair, which resumed for the first time in 2 years due to the COVID-19 pandemic. We would like to thank Yappli for running the project successfully despite the tight schedule of less than half a year. We intend to develop the newly released “Shokuhinto!!” into a DX tool that is needed both internally and externally by continuing to distribute practical and helpful content.

The speed of information sharing and an internal environment that allows PDCA (Plan-Do-Check-Act) cycles, are becoming increasingly important for digital strategy in the mobile-first era, where innovations are continually emerging.

Yappli, a mobile app platform supporting acceleration and elaboration of BtoB communication, will continue to promote “Go Mobile” for companies and connect them with their business partners, employees, and end-users through mobile apps.

■About Mitsubishi Shokuhin Co., Ltd.
（https://www.mitsubishi-shokuhin.com/）
Head Office: 1-1, Koishikawa 1-chome, Bunkyo-ku, Tokyo 112-8778 JAPAN
Establishment: 1925
Business description: Mainly wholesale of processed foods, frozen and chilled foods, alcoholic beverages and confectioneries, as well as other business activities, including distribution and other services.
Representative Director: Yutaka Kyoya

■ About Yappli（https://yapp.li/)
Yappli is an app platform that provides no-code (no programming required) mobile app development, operation, and analysis. More than 600 companies have used Yappli to address issues across a wide range of industries, from marketing support for stores and e-commerce, to internal DX (Digital Transformation) to renew communication via mobile within the company and with business partners, to back office and school support.

《6 features of Yappli, the app platform》
①Speedy development: Quickly develop native apps for iOS and Android without coding.
②Easy to use: Update with intuitive operations. Changes can be previewed before implementation.
③A variety of push notifications: Personalize various push notifications to target users by area and attributes.
④Advanced data analysis: Analyze data, based on user behavior and actions. Can be integrated with in-house data.
⑤Cloud based and evolving: Over 200 feature improvements a year. Instantly updated to the latest OS.
⑥Success support: Our specialized team, committed to client success, will provide support in employing Yappli to attract customers.

■ Yappli, Inc.

Headquarters: 41F Sumitomo Fudosan Roppongi Grand Tower, 3 Chome-2-1 Roppongi, Minato City, Tokyo 106-6241
Osaka office: 27F Namba Skyo, 5 Chome-1-60 Nanba, Chuo Ward, Osaka, 542-0076
Fukuoka office: WeWork, 1 Chome-1-29 Daimyo, Chuo Ward, Fukuoka, 810-0041
Representative Director and CEO: Yasubumi Ihara
Business description: Development and provision of mobile app platform, Yappli and no-code Customer Management System, Yappli CRM.
URL: https://yappli.co.jp

【CONTACT】
Yappli, Inc. PR department Honya / Arakawa
EMAIL: pr@yappli.co.jp