5 Steps to Creating a Successful LinkedIn Profile

5 steps to build a winning LinkedIn profile
B2B Digital Marketing trainer Hando Sinisalu will share his experience on how to build a successful LinkedIn profile. During the B2B Digital Marketing Conference scheduled for 23 rd Sept – Mumbai, 25 th Sept – Bangalore, and 27 th Sept Delhi. Hando will cover even more LinkedIn B2B marketing tools and tips.
LinkedIn – strictly for business!
LinkedIn is a brilliant tool for marketing because it gives you access to over 500 million business professionals all united under a single social universe. if you are working in B2B and trying to get your message out to your potential buyers and decision-makers.
In marketing, it's really hard to figure out where your buyers exactly are, but with LinkedIn, it's very easy to find them. You target your criteria, use relevant filters, and just send them a direct message. You can use paid advertising, organic means by sharing interesting content, message people directly-there are lots, and lots of ways to reach your desired audience almost hassle-free.As
mentioned, LinkedIn is home to 500 million B2B buyers and offers numerous easy methods for reaching them. The other reason why LinkedIn is so powerful comes down to the fact that in contrast with other options, like SEO for example, which takes a long time to rank your content and get it seen (can take up to six months), LinkedIn provides instant access to almost anyone.
Or if we compare it to Facebook, as a B2B product or service provider, Facebook isn't really a good place for you because it's very hard to target people. Yes, you can target by field or company or job title, but it's still. a rather personal space for people, meaning their mindset is different here and if you operate in a smaller market – precise targeting is almost out of the question due to Facebook's targeting restrictions.
Prior to messaging people, you need to make sure your profile is optimized towards building credibility. Does it reflect your best assets and expertise? LinkedIn is also very important in terms of SEO – most likely your LinkedIn profile pops up first in Google search results (like in my case)