Day 18_MBA Journey_Marketing x Accounting

Key take aways from Marketing and Accounting.

Marketing:
What’s Marketing?
- Beyond the P’s and the C’s
- A key element of an overall business strategy
- The function responsible for managing the firm’s relationship with customer and markets
- An attitude, a Culture
Key Concept of Marketing
- Focus on problem, but not solution.
- You can’t create NEEDS, but can create WANTS and DESIRES
What is a Marketing Strategy?
- a clearly defined course of action for securing a desired response from a carefully selected group of customers
Marketing Objectives:
1. Sales Volume
2. Market Share
3. Contribution to Profit

Accounting:
What’s accounting?
Language of business
Assets: things of value that a company has
Liabilities: obligation (existing and future fulfillment)