What is Traditional Marketing?

Traditional marketing stems from an age-old tradition of selling unique products, building a reputable brand and making connections. In a world where marketing today is more geared towards digital marking: website content, social media and advertising campaigns, it is important to remember the fundamentals of marketing. This is because marketing requires different skills to be the most effective. It also needs a critical eye to evaluate what routes are going to bring the business most success. Marketing campaigns can be expensive, so it’s crucial that a marketing team knows where to budget: print, broadcast, digital, etc.

Why Does Your Business Need Marketing?

A key principle of marketing is bringing new in new business and engaging existing customers. Being a successful marketing director, social media manager or content manager means engaging your clients and exciting customers about new releases. Marketing deals with human resources too, making sure customer satisfaction is guaranteed throughout the transaction. You need to be a great-all rounder to tick all the boxes needed within marketing. You’ll need to be forward thinking and ready for new challenges throughout your business’ growth. It is marketing itself that is needed to entice new customers, even if it is through word-of-mouth.

Fundamentals of Marketing

Marketing, essentially, is a very broad subject. It covers a wide range of disciplines and projects needed to succeed. To be a successful in marketing, you’ll need to gain a knowledge of business law, human resources, sales tactics and accounting, among many other things. A role in marketing is very much all-encompassing of many other disciplines in order to best analyse your business’ needs and markets. Therefore marketing has many sub-disciplines such as print, broadcast and content. You may know which sector of marketing you’d like to go into. If you don’t, taking an online course will help you highlight which areas you enjoy and think you’d succeed in the most.

Traditional or Digital?

While traditional marketing has always taken precedent since the early days of door-to-door sales, newspaper advertisements and hand-delivering flyers, the digital age means often social media marketing is much more effective. The argument lies with which is more effective. This all depends on several factors, such as who your target audience are and what outlets they are most likely to use. Targeting your products or services to a younger audience may warrant more digital-based marketing strategy. It’s important to remember who you are aiming your techniques towards. If your target market is a mixture of both older and younger generation, an experienced marketing director will analyse which techniques are best to appeal to numerous groups.

Traditional Marketing Courses

Traditional marketing courses are widely available throughout traditional education streams. Places such as universities, colleges and evening courses offer marketing courses to individuals. These usually come with a large price tag as well as the hassle of travel to and from classes. While these courses are often somewhat beneficial, the increasingly connected world are moving towards live online courses. Traditional marketing requires understanding of print (billboards, flyers and mail), media (TV, radio, endorsements) and word-of-mouth to promote goods and services. An HND in Marketing from the College of Contract Management will help you understand both traditional and digital marketing techniques.

Digital Marketing Courses

Many small and online-based businesses often look towards digital marketing courses in order to increase their revenue, client base and online reach. The opportunities provide by social media to promote products, businesses and ideas are endless. It is an exciting time to create a business and discovering your niche within the market. Success from digital marketing is often more likely than traditional marketing, however, it really does depend on the circumstances. Incorporating both types of marketing will ensure the best results. To do this, you’ll need to plan where to spend your marketing budget for the best results. The College of Contract Management offer a Digital Marketing and SEO course which will help develop your content writing skills to better your search rankings on the internet. This in turn will help more visitors to find your business.

Benefits of Studying Online

With more businesses turning to the internet to find clients and potential business avenues, you can utilise your presence online by studying online to tailor your education to a marketing career. While you are studying an online marketing course you can continue to work full-time while gaining qualifications. It’s also a great way to get on-the-job experience if you’re working in a similar field. The College of Contract Management deliver their marketing courses through live online lectures led by industry expert UK lecturers. They will guide you through each module, providing you with valuable information you can take with you into the workplace.

Careers in Marketing

Careers in marketing are extremely dynamic and exciting. All the time, new methods, strategies and technologies are being developed to make marketing and business highly competitive and desirable in the workplace. By making sure you have the best marketing skills in the business, you can expect a competitive salary with great potential to increase with experience. With many businesses moving to purely online sales, many businesses need individuals qualified in digital and traditional marketing techniques.