How to Monitor Your Competitor's Content Marketing

Keeping an eye on your competitor's marketing strategy is an important step for your own brand development in terms of content marketing.Discover new ways that are working for your competitors, allow your company to gain awareness about what type of content might work for you and make your audience to respond.

There are a ton of tools that you can use to dig deeper into content analysis and can provide you an insight into the competitor's strategy.Here we have gathered some effective ways to track your competitor.

Subscribe them for updates 

A study showed that more than 50% of marketers think that email marketing is the best way to generate sales.This determined that marketers should consider emails in order to keep an eye on competitors, this will tell what kind of services they.are providing to their customers or potential clients.A spectator needs to subscribe to his competitor's website using a secondary email address, in order to be more discrete.

By signing up you will learn a lot about your competitor's seasonal campaigns, business news, type of content and the frequency of publication.Also some insights about how they are targeting their audience.

Don't  overlook Video content 

A renowned network hardware company Cisco conducted a study, which proved that more than 80% of traffic is due to video content.Many reputable companies use video content marketing as an essential part of marketing.Content promoters should frequently check what type of video content competitors are posting and you should also look for interactions, for example, views, shares, and comments.

Engagement is one of the best indicators to assess the performance of content.Look for the content with most popularity, analyze the target keywords in title and description.If your competitor has a YoutTube channel subscribe to that too.

Trace social media appearance 

Almost every company has a social presence today.Thus, marketers should be tracking their competitors on all of the social networks where they have a presence.Follow them and turn on notifications for all of their posts or any updates.You can observe a ton of their social posts, what kind of images they are using and what effects they are causing on the overall social media pages.If any particular type of posts is receiving more traffic or engagement, then you should consider a similar type of approach. as well.

You can also hire a small team specifically for research purposes, and take help from time management apps to increase their productivity.

Visit Competitor's seminars

These events often schedule a Q & A session at the end, so it is important to stick till the end and hear what audiences are asking.You can then implement these queries in your business model or generate topics based on these queries to share information.
An institute of content marketing said that more than 60% of marketers use webinar or some kind of seminars for content marketing.These events often dig deep into a particular topic and you can find out what interests their audience by attending any of their events.

Look for changes on competitor's site

As a new brand in the industry, you should be able to adapt to changes in your strategy to make a place in the market.
In the end, you should regularly monitor the competitor's site for the prominent changes in design or interface.Such as, if your competitor is launching any new product or a new feature, see how they are presenting it or marketing it.It is crucial to analyze their overall content experience.Look for the color, size, and font they are using on blogs.How they are placing or organizing information? You should also be aware of how your competitor is changing pricing and always stay a step ahead of them by providing a better experience to the audience.

As a new brand in the industry, you should be able to adapt to changes in your strategy to make a place in the market.