FY2024 ラジオビジネス英語Lesson（４２）

Theme

テーマ：調査方法について検討する。

Hiroshi, Amand, and Iris are looking at how to effectively research local consumer trends.

Listening point
What did Jasmine at the Kuala Lumpur office suggest to Iris?

The answer is:
She suggested they invest in creating a captivating brand image.

Dialogue

Now, how do we plan to efficiently coordinate these high-end surveys?

I've already spoken to Amporn at our Bangkok Office and Num at our Ho Chi Minh office. 
It seems they have good connections with local event organizers.
The companies can assist us in securing exclusive venues, attracting customers, and managing logistics.

Jasmine at our Kuala Lumpur office suggested we invest in creating a captivating brand image.
Our booths and tasting events should evoke luxury from elegant packaging to knowledgeable staff who can engage with high-end consumers.

Excellent.
Additionally, let's leverage our connections and collaborate with influencers or local personalities.
Their endorsements could add credibility to our brand.

Wonderful.
Their influence can impact the perception of our chocolates in the high-end market.

Words and phrases

captivating: 魅力的な。a captivating smile: 魅力的な微笑み。
knowledgeable: 知識の豊富な。
endorsement: 推薦。
credibility: 信頼性。信頼度。

Business phrase of the day

Let's leverage our connections and collaborate with influencers or local personalities.
leverage: 活用する。利用する。（てこ）

その企業はパートナシップを活用してグローバル展開を拡大させようとしています。
The company seeks to leverage partnerships to expand its global reach.

私たちはソーシャルメディアプラットフォームを活用してブランドの存在感を高めています。
We leverage social media platforms to increase our brand presence.

Alternative expressions

leverageの違う表現

We should make the most of our network by collaborating with influencers or notable figures in the area.
make the most of … : …を最大限利用する。

Let's utilize our network by establishing partnerships with influencers or prominent local figures.

Upgrade your communication skills

テーマ：あえて異議を唱える。

Using influences or local celebrities could be expensive.
And the return on investment may not always be guaranteed.
It may be worth exploring alternative marketing channels, such as digital marketing, or content creation.

Building a brand that relies heavily on influencers might make us vulnerable to shift in influencer popularity.
Direct engagement with high-end consumers through exclusive events might be more cost effective.