FY2024 ラジオビジネス英語Lesson（３７）

Theme

マーケティング戦力を検討する。

The discussion has transitioned to marketing strategies, focusing on what can be learned from strategies employed in China and Taiwan.

Listening point
What is vital to the success of the marketing strategies?

The answer is:
Understanding and respecting the local culture.

Dialogue

What marketing strategy implications can we draw from China and Taiwan?

I believe we all agree that harmonizing marketing efforts with key Chinese festivals and celebrations was crucial to our success.
For instance, promoting matcha-flavored chocolate as a festive treat during Chinese New Year proved effective.
This approach could also work well in Southeast Asia.

I fully endorse your view.
We should consider integrating cultural elements into our marketing campaigns, the country's art, festivals, or symbols, for example.
Understanding and respecting the local culture is vital to the success of our marketing strategies, establishing a stronger connection with the local audience.

I couldn't agree more.
Do you have any other thoughts or ideas to consider?

Words and phrases

festive: お祝いの。
endorse: 他人の意見を支持する。
symbol: 象徴。
vital to: …に不可欠な。…に極めて重要な。
I couldn't agree more.: 大賛成である。全く同感である。

Business phrase of the day

We should consider integrating cultural elements into our marketing campaigns.
integrate … into … : … を … に取り入れる。… を … に統合する。あるものをより大きなものに取り込む、取り入れる、時に使われる。

これらのデザイン要素を全体のコンセプトに統合できますか？
Can you integrate these design elements into the overall concept?

顧客のフィードバックを製品開発にどのように取り込むことができるかを話し合いましょう。
Let's discuss how we can integrate customer feedback into our product development. 

Alternative expressions

integrate … into … の違う表現

It may be worth incorporating cultural elements into our marketing initiatives.

Why don't we consider including cultural aspects in our marketing efforts?

Upgrade your communication skills

テーマ：議論を掘り下げていく

Taking cultural elements into account is a great idea.
How do you think we could practically integrate these cultural aspects into our marketing materials or campaigns?

I couldn't agree more.
How do you think respecting local culture can specifically impact our marketing strategies.
Are there any case studies or success stories come to mind?