FY2024 ラジオビジネス英語Lesson（４１）

Theme

東南アジアへの出張を計画する。
On behalf of the Asian marketing team, Hiroshi, Amanda, and Iris are planning a trip to Southeast Asia to explore consumer preferences.

Listening point
What might be the company's key entry point for Malaysia?

The answer is:
Upscale malls and premium food festivals.

Dialogue

In discussions with the Production developing team, we aim to determine the extent of customization based on consumer preference data.
So, let's plan a business trip to explore opportunities for our matcha and fruit-flavored chocolates.
Any suggestions on how to effectively conduct consumer surveys?

Considering the high-end nature of our chocolates, we should focus on venues that resonate with luxury and sophistication.
In Thailand, upscale shopping districts and exclusive culinary events could be ideal.
What do you think?

Absolutely.
In Vietnam, we could explore collaborations with high-end hotels and attend prestigious events.
This aligns with the growing trend of luxury consumption in the region
For Malaysia, upscale malls and premium food festivals might be our key entry points.

Great ideas, both of you.

Words and phrases

high-end: 高級な。
sophistication: 洗練されている事。（sophisticated: 洗練された）
exclusive: 高級な。
culinary: 料理の。cookingと同じ意味だがculinaryの方がちょっとフォーマル。
align with: ～と一致する。

Business phrase of the day

This aligns with the growing trend of luxury consumption in the region.

あなたの革新的なアイデアは当社のクリエイティブな社風にマッチしています。
Your innovative ideas align with our company's creative culture.

部屋の配色は私の好みにピッタリです。
The color scheme of the room perfectly aligns with my taste.

Alternative expression

align with の違う表現

This is in line with the increasing trend of luxury consumption in the area.
It coincides with the rising pattern of luxury spending in the region.

Upgrade your communication skills

テーマ：議論を深める。

For a personalized approach, we could consider organizing intimate tasting sessions in exclusive members-only clubs.
This would allow us to directly engage with affluent consumers and gather valuable feedback.

We might explore hosting private chocolate pairing dinners in partnership with renowned chefs.
This could create an immersive experience for consumers, upgrading our brand image.

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