FY2024 ラジオビジネス英語Lesson（３５）

Theme

味と潜在顧客について議論を深める。

The ongoing discussion revolves around tastes.
With Hiroshi and Iris, exchanging ideas on how to harmonize the flavors of fruit and matcha.

Listening point
In what way, will Gathering insights directly from potential clients help the team?

Answer:
It will help the team fine-tune their approach.

Dialogue

By blending the flavor of matcha with chocolate and fruits, we can create premium snacks.
This approach ensures that our products won't directly compete with local snacks.

That makes sense.
However, we may encounter a cost-effectiveness issue here.
From a marketing perspective, it would be ideal to maximize customization, but doing so might require additional production lines.
How do you propose to strike the right balance?

Well, conducting a customer survey in each target market could be beneficial.
Gathering insights directly from potential clients will help us fine-tune our approach. 

Excellent.
Input from our target audience will undoubtedly help refine our strategy.
In terms of tastes, it's about how to combine Macha, fruits, and chocolate.
Well, then, let's brainstorm some ideas for the marketing strategy, next.

Words and phrases

encounter: 直面する。
cost-effectiveness: 費用対効果
customization: カスタマイゼーション。個別にニーズに適合するように商品を作ること。
strike a balance: バランスをとる。うまく両立させる。
beneficial: 有益な。
fine-tune: 微調整する。
undoubtedly: 間違いなく。
refine: 磨きをかける。

Business phrase of the day

How do you propose to strike the right balance?
strike a balance: バランスをとる。均衡のとれた解決策を見出す。うまく両立させる。

お互いのメリットのためにバランスをとる方法が必ずあると思います。
I believe that there's a way to strike a balance for mutual benefit.

貯蓄と支出の適切なバランスをとることは重要です。
It's important to strike the right balance between savings and spending.

Alternative expressions

How do you propose to strike the right balance? の違う表現

What's your plan for achieving the optimal balance?
What measures do you propose to maintain a balanced approach?

Upgrade your communication skills

テーマ：反対意見をやんわりと伝える。

Gathering insights through customer surveys will help us make small adjustments to our approach, even if striking a balance proves challenging.

Gathering insights through customer surveys will help us improve our approach and come closer to achieving an optimal balance.