FY2024 ラジオビジネス英語Lesson（３４）

Theme

チョコレートの味について知恵を絞る。

The brainstorming continues, facilitated by Hiroshi.
Opinions are exchanged on what local flavors should be cooperated.

Listening point

What kinds of flavors are popular in Southeast Asian desserts?

Answer:
Flavors, such as coconut and mango are popular.

Dialogue

Tropical fruit tastes, I see.
Do we have any data on popular local ingredients or flavors?

Yes.
According to research data from a consulting firm, flavors, such as coconut and mango, are popular in Southeast Asian desserts.
Integrating these into our product lineup could enhance its acceptance in these markets.

Are you suggesting that matcha flavors are not very popular in the region?

No, that's not the implication.
Matcha itself can be well-received, but I believe flavors have to resonate with regional preferences.
That way, we can position our brand as both globally recognizable and locally appreciated.

I see.
Assuming that fruit-flavored snacks are already abundant.
What we need to consider is how to differentiate our snacks from existing sweets that are already popular locally.

Words and phrases

ingredient: 食材
integrate … into … : …を…に取り入れる
enhance: 高める
implication: 示唆。含み。（動詞 imply: 示唆する)
be well-received: 受け入れらている。歓迎されている。
resonate with … : …に響く

Business phrase of the day

I believe flavors have to resonate with regional preferences.
resonate with … : …の共感を呼ぶ。…の心に響く

リチャードの力強いスピーチは私の心に深く響きました。
Richard’s powerful speech resonated with me deeply.

その映画のテーマはあらゆる年齢の観客の共感を呼び起こします。
The movie's theme resonates with viewers of all ages.

Alternative expressions

resonate with の違う表現

In my view, flavors have to harmonize with regional preferences.

I believe flavors have to connect with local preferences.

Upgrade your communication skills

テーマ：議論の方向を暗に示唆する。
Are you suggesting that Macha flavors are not very popular in the region?

I see.
Matcha isn't a local flavor, but it has a global appeal and is recognized for its uniqueness and health benefits.
What are your thoughts on including Macha flavor?

I understand.
We can present our brand as widely known globally and also valued locally.
I like the idea of integrating coconut and mango into our product lineup.
But do you think it's worth incorporating Macha flavor?