The Fusion of Craftsmanship and New Technology: Paris Haute Couture
From June 24th to 27th, Paris will host the Haute Couture Week 2024-2025 Fall/Winter collection. While often lumped together with prêt-à-porter under the general term "Paris Fashion Week," they are distinctly different. We spoke with Bradly Dunn Klerks, an expert in the field, to learn more.
"The term 'Haute Couture' is a legally protected brand name by the French government. It comes with strict requirements, and there are specific criteria for permanent members, correspondent members, and guest members. The amount and time of handwork are significant differences," says Klerks. He notes that a 15-minute runway show must feature at least 25 looks, each crafted by a minimum of 15 staff members by hand.
Haute couture, with its high price tags, continues to expand its market amid growing numbers of wealthy individuals. Aspiring members from around the world flock to join, but they must pass the selection process of the Chambre Syndicale de la Haute Couture. This process requires recommendations from existing members, proof of collection achievements, and demonstrated influence. The rigorous and fair evaluation sustains the high prices and ensures quality.
Yuima Nakazato is the sole participant from Japan, following in the footsteps of Hanae Mori as the second Japanese designer to take part. Currently a guest member, Mr. Nakazato aims to build his portfolio and achieve correspondent member status. When I asked about the significance of haute couture, Mr. Nakazato explains, "Honoring craftsmanship, handwork, and individuality is a countermeasure against mass production. Haute couture is also a platform for researching and experimenting with new technologies to solve social issues, evolving into something akin to contemporary art."
Meanwhile, Mr. Klerks refers to the current trend of blending handwork with technology to create new aesthetics as the "Fourth Industrial Revolution," asserting that supporting designers' creativity propels humanity forward. Haute couture is likened to Formula 1, which pioneers future automotive technologies. It embodies a challenge and celebration of human ingenuity and craftsmanship blossoming through new technologies.
*Photo: Collection from Yuima Nakazato 2024-25 AW. Photograph by Andrea Heinsohn for DesignArtMagazine.com (Special Thanks to DAM)
Original Article in Japanese:
*Mr. Bradly Dunn Klerks is also global communication of Yuima Nakazato.
*As for the market size of Houte Couture: