【Salesforce Marketing Cloud 】Salesforce 認定 Marketing Cloud メールスペシャリスト 資格練習問題集と解析

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◐０１．The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last emall send. which best practice should they follow to uphold their sender reputation?

Options:

  • A.　Nothing-bounce rates up to 30% are acceptable.

  • B.　Continue monitoring the bounce rate for changes.

  • C.　Remove the bounced addresses before the next send.

Correct Answer: C

Explanation:
https://help.salesforce.com/s/articleView?id=sf.mc_es_bounce_mail_management.htm&type=5

◐０２．An email marketer is creating an emailto promote the new Northem Trail Outfitters mobile app. Which text should be used for the call-to-action button to drive the most engagement?

Options:

  • A.　Our new mobile app

  • B.　Download our new mobile app here

  • C.　Download now

Correct Answer: C

Explanation:
https://www.salesforce.com/products/marketing-cloud/best-practices/email-design-best-practices/

◐０３．Northern Trail Outfitters wants to use an Al-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.Which feature should help achieve this？

Options:

  • A.　Einstein Messaging Insight

  • B.　Einstein Engagement Scoring

  • C.　Einstein Engagement Frequency

Correct Answer: C

Explanation:
https://help.salesforce.com/s/articleView?id=sf.mc_anb_eef.htm&type=5

◐０４．A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.What should the marketer do to accomplish this?

Options:

  • A.　Create CloudPages to collect and subscribe users.

  • B.　Use Journey Builder to build an audience using Ad Studio.

  • C.　Leverage Social Studio to capture email addresses.

Correct Answer: C

Explanation:
https://help.salesforce.com/s/articleView?id=sf.mc_ss_social_studio.htm&type=5

◐０５．Northern Trail Outfitters' customer base has high engagement on mobile devices,and a marketing intern is creating an email campaign tomorrow.Which mobile optimization option provides thequickest turnaround and easiest implementation?

Options:

  • A.　Mobile Responsive

  • B.　Mobile Aware

  • C.　Responsive Aware

Correct Answer: B

Explanation:
https://www.salesforce.com/products/marketing-cloud/best-practices/email-design-best-practices/

◐０６．Northern Trail Outfitters(NTO)is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.What should the NTO marketing team include in the email design to encourage a high response rate?

Options:

  • A.　A call-to-action button that links to the feedback form

  • B.　An Interactive Email Form that links to a confirmation page

  • C.　A Salesforce Survey block called in by an AMPscript function

Correct Answer: B

Explanation:
https://help.salesforce.com/s/articleView?id=sf.mc_ceb_interactive_email_form_block.htm&type=5

◐０７．A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.What is a key differentiator to get a dedicated IP rather than using a shared one?

Options:

  • A.　Requirement to have Custom URLs on images hosted in Marketing Cloud

  • B.　Sending Volume>250,000 Emails/Month

  • C.　Requirement to have Custom URLs on Cloud Pages

Correct Answer: B

Explanation:
https://help.salesforce.com/s/articleView?id=000383515&type=1

◐０８．A marketer with Northern Trail Outfitters needsto review how different variations of an email will render in different email clients.Which tool should the marketer use?

Options:

  • A.　Send Preview

  • B.　Test Send

  • C.　Content Detective

Correct Answer: B

Explanation:
https://help.salesforce.com/s/articleView?id=sf.mc_es_subscriber_preview_test_send.htm&type=5

◐０９．A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension. What should the marketer do to ensure the data extension appears as a Recipient Test Data Extension in the Test Send menu？

Options:

  • A.　Save the data extension in the Test Folder.

  • B.　Associate the data extension to the Campaign.

  • C.　Create the data extension as 'Is Testable'.

Correct Answer: C

Explanation:
https://help.salesforce.com/s/articleView?id=sf.mc_cab_create_a_new_data_extension.htm&type=5

◐１０．Northern Trail Outfitters(NTO)wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next. NTO needs to evaluate the results and choose the winning option for future confirmations.Which journey type is best suited to run this test?

Options:

  • A.　Multi-Step

  • B.　Single Send

  • C.　Transactional Send

Correct Answer: C

Explanation:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_transactional_send_journeys.htm&type=5

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