8 Reasons Why You Need Explainer Videos for Your Business

People are largely dependent on the internet to seek a solution to their problems or information about any product or service.It has gradually become a go-to resource for everyone, whether you are a client or a company. But, did you ever think what A person looks for while surfing the internet to seek information on a particular product or service?
Well, the main thing they notice is how a company represents its services or goods visually.It can either be in the form of images or videos.are already aware that videos create a better impact than images, business videos are truly essential, and companies should start paying more attention to them.
These videos usually explain the products or services of a company and promote it before the targeted viewers. These are also known as explainer videos and have the potential to drive around 82% of organic traffic. Besides, including them into the website can effectively boost the In addition to this, a recent study also predicted that 90% bandwidth will be used by video downloads alone by the end of 2020.
If you still haven't decided to give top priority for your video-based campaigns, then start doing it now. Otherwise, it will be very difficult for your company to stand out in the competition. Besides, you don't either want it to become the last runner in the race, isn't it? In this article, you will get a brief understanding of the reasons why explainer videos are important and can help in increasing the productivity of your business in the long run.

Types of Companies that Should Go for Explainer Videos
Any company can take advantage from these animated videos regardless of their industry type or size.Even though it is not the only marketing strategy that can provide you with good results, it is still the most effective one to implement.However, while creating it, you need to answer a few questions which are mentioned below.

     -> What types of products and services does your company offer?
It is essential for your company to convert the content into visuals if it deals with any kind of products, services, apps, or software.With high-quality images or videos, you can save time and effectively educate your target audience about your offerings.

      -> Do you have a website or an account on any social media platforms?
Since Google loves ranking the video content, you can incorporate this strategy if you wish to see your site ranking in the world's topmost search engine, ie, Google.You can also include promotional ads along with it.

       -> Who Is Your Target Audience?
Gone Are The Days When People Used To Read Newspapers. Nowadays, Everyone Uses The Internet To Get Information, Which Means Your Audiences Are Mainly Internet Users.

       -> Why Advantages does an Explainer Video provides?
An explainer video is usually a short online marketing video that includes text, images, graphics, 2D or 3D animation, and any other communication format for describing the business offerings. Below are some of the benefits that are associated with it.
• Projects a strong brand personality
• Improves brand awareness
• Create social media engagement
• Builds online presence
• Develops brand affiliation

The reason why they are so effective in offering the above benefits is that it explains the business offerings in a simplified manner so that viewers can easily comprehend it. of using it is that it can diversify the promotional channels of a company.

8 Reasons Why Explainer Videos Are Vital for Any Business
No one likes reading a lot of text, which is why using explainer videos is one of the best ways to compel your potential targets to learn about your products and services.Other, it is also likely To Remain In Their Mind For A Longer Time, Unlike Texts, Which Are Easier To Forget. 

Check Out The 8 Other Reasons Why Using It Would Be Feasible And Profitable For Your Business. 

1. Retains Viewer'S Attention  : It Has Already Been Proven That Humans Are most likely to retain 50% of the information if they see it in a combination of verbal and visual forms.That is why explainer videos are assured ways of gaining maximum attention of viewers. 

2. Establishes connection:   Explainer videos that are created using 3D and 2D animation are really fun and engaging.It also tends to get shared fast and easily among the audience.In addition, they are great at building a strong connection between the customers and the company.

3. Powerful presentation :  Explainer videos that are created using 3D and 2D animation are really fun and engaging. It also tends to get shared fast and easily among the audience. Besides, they are great at building a strong connection between the customers and the company.Attractive visuals have the potential to lure the viewer's attention and make them your clients.It is considered to be more influential than any other marketing strategies in the industry.One example where you can create such type of videos is by using whiteboard animation.

4. Offers the highest ROI:  Since these videos act as a long term investment, it is worth giving your time and money to such kind of activities. Besides, it can also help your company in receiving high ROI or return on investment, thereby proving beneficial. for your business.

5. SEO-friendly strategy:  Google search engine loves to rank video content, which is why using it in your marketing and promotional activities will be your wisest decision.The rankings are done according to the average time a viewer spends on your website or social media. 
7. Effective pitching:  The average time spent by a prospective customer on your social media or site is 10-20 seconds.So, with explainer videos, it is easier to pitch your business offerings within that time. Besides, you can also use it to stretch the duration from 20 to 60 seconds.

8. More conversion rates : Most people look online for getting information about a product or services.So, if you manage to pitch your offerings properly, then there are higher chances that your viewers will turn into customers by making a purchase, thereby boosting your conversion rates.

Types of Explainer Videos You can Use
If you think that explainer videos can be only used to create introduction videos for showcasing the products and services of a company, then you are wrong! There are a lot of different ways in which it can be used and cater to the various needs of a company. For example, it can also support the internal activities of a company by creating training videos, event videos, etc.
A variety of styles are associated with it and each type can be used for a specific purpose.
• Whiteboard animation:
An explainer video that uses whiteboard animation is mostly helpful to big international companies. It is classic and simple with a traditional type of 2D animation.

• Motion graphics animation:
If you are running a startup company that is related to software and aims at educating the audience regarding how their software works, then you should go for this style.A variety of styles are associated with it and each type can be used for a specific purpose.

• Live-action animation:
This style will help you to connect with your potential clients at an emotional level. It is a good choice for companies that deal with customer-oriented products and services.

• 2D animation:
It is a traditional style which mainly involves the creation of two-dimensional storyboards, backgrounds, or characters. It is less expensive than other video styles.

• 3D animation:
Here, the objects used in the videos appear in a three-dimensional space.It is best for showcasing the products that are difficult to project with live-action.

Hope that the above article helped you in understanding the importance of explainer videos for business.In today's world, videos hold a large market share in the community since 80% of the traffic is directly achieved through it.So, if you are not including it in your business, it is more likely that you will miss the opportunity of improving the productivity of your company.You can also have a company offering graphic design services to help you with the creation.These companies usually have professional experience and can overall help in You can also request them to assist you in maintaining clear communication with your customers, thereby building a strong consumer-company relationship.